Monday, July 18, 2022 In Bike Parks by http://mountainsportsclub.blogspot.com/

 It has been way too long since the last update and post. The pandemic surely did not help but as we come out of this period next up is a fresh update on the web site and the blog format. Look for these changes over the next few weeks as we work through the summer to prepare for the next Winter cycle. One of the new projects since we last posted included the new https://mscbikeparks.com/ site we launched last Summer as a complement to Mountain Sports Club service. Look for more and more year round activities to be added like rafting and more. 

Tuesday, October 09, 2018 In snow depth management, snow making by http://mountainsportsclub.blogspot.com/

Thursday, June 09, 2016 In digital media, direct marketing services, ecommerce, email marketing, email solutions, Jim Morris, online media, strategic consulting by http://mountainsportsclub.blogspot.com/

Siewierski Consulting wishes to welcome a new client Jim Morris Environmental & Wildlife T Shirt Company, based here in Boulder. For the last 37 years Jim Morris has led his team of passionate activists and associates have produced high quality t shirts, hoodies, sweatshirts and more that feature environmental, species survival and wilderness causes with unique and distinctive art and designs. Looking for organic t shirts? We have a collection of these.

The catalog is mailed twice a year and is updated with new designs.Jim Morris T Short company specializes in creating custom t shirts that can utilize our art/designs and yours as well. These are often part of fundraisers for specific causes.


We are working with them on database organization and management for b to b and consumer facing. We will be managing and providing strategic direction for new email efforts on wholesale, custom and consumer sides of the business as well as an expanded and refined digital marketing efforts.

Thursday, December 03, 2015 by http://mountainsportsclub.blogspot.com/

This is a real simple post. We are living in a world that is losing respect for life and basic principles of respect for life. Ideologies and religions(questionable some of them IMHO) now are endorsing the executions of those who do not share the same beliefs. The concept of dialog and tolerance has been lost.

If we wish to survive on this planet as a species and actually thrive we must re learn tolerance and an acceptance for differences.

Please lets get beyond this senseless violence.

by http://mountainsportsclub.blogspot.com/

We recently have had the pleasure of meeting and on boarding a new Lyris email client, The Vortex Group. A specialist in health care placement in Alaska for over a decade Jim Wilke and his nimble team make sure the remote regions are staffed with good and reliable health care professionals.

I must admit their approach to content is the most authentic non sale.promotion content I have ever seen in regular emails. Jim has done a great job building a loyal following by showing his authentic care and love of the land they live and work within.

The initial emails were an update and narrative on the Iditarod during this warm and snow less winter. Performance in terms of open rates and engagement is excellent and much above most performance benchmarks.

Wednesday, November 26, 2014 In Alpine Replay, email marketing, lift tickets, Ski resorts, social media by http://mountainsportsclub.blogspot.com/

Thanksgiving is upon us and another year is soon to come to an end. Each year I am amazed at how fast another year seems to go by. It has been a busy and full year to date with much to give thanks for.  As we head into the Thanksgiving holiday weekend we want to thank all our partners and clients for their business, time and consideration. The abundant snow bodes well for our snow clients and partners. The following is an update from this year to date on what is going on at Siewierski Consulting and with our clients.

1. Alpine Replay/Trace - The worlds most popular app for measuring performance and sharing your days skiing, snowboarding anywhere on the planet. This year we have started to re-brand the company as Trace. The app formerly known as AlpineReplay has been re-branded as TraceSnow. More and more resorts has selected TraceSnow as there platform for an app - resorts partners include Intrawest Resorts - Winter Park Resort, Steamboat Mountain Resort, Snowshoe, Stratton, Mt Tremblant, Blue Mountain Resort. Canaan Valley, China Peak, Mont Sainte Anne, Stoneham and Ski Vermont are independent resorts/association using the platform for custom medals, contest and to engage their mountain guests.

2. Wishlist - experiential gift giving like you have never seen. Categories include: Urban Living, Adventure, Relaxation, Charming Getaways, Adrenaline, Premium Getaways. Real estate agents from companies like ReMax, 8Z, Coldwell Banker, Fuller Soothby's are using Wishlist for closing gifts and referrals. Companies are using Wishlist for employee incentives and rewards and client thank you gifts that are memorable. Call us to find out more. This past year we added new categories like Premium Getaways, continued to add new vendors and Colorado companies as well as recent launch and expansion into California.

3. Email marketing and digital marketing solutions. - new clients we wish to welcome Include Wishlist, Golf Ball Droppers.

4. Mountain Sports Club - new partnerships with Bring a Friend to ski/snowboard, Learn to ski/snowboard month and Master Fit Enterprise/America's Best Bootfitters. The number of ski areas participating continues to grow as does our membership. The email list we reach out to is now just over 89,000 and growing.

5. Mountain Action Network - Continues to offer digital reach of skiers, snowboarders and mountain sports enthusiasts in our network of site partners. Reaching millions through targeted content site partners.

Please reach out to us with any questions or projects we can help with.

Wednesday, July 31, 2013 In ActiveReplay, Alpine Replay, GPS, Trace by http://mountainsportsclub.blogspot.com/

Friday, June 21, 2013 In Enjoy Wishlist, experiential gifts, gift cards, gifts, unique gifts, Wishlists by http://mountainsportsclub.blogspot.com/

Wishlist the new Experiential gift giving company located in Boulder, CO, continues to add new experiences and vendors in all their categories and now they have added a new Adrenaline Wishlist.

Try a heart-pumping Adrenaline activity in Colorado. Activities range from high-altitude flights to underwater scuba activities and everything in-between. The Adrenaline Wishlist lets you explore beautiful Colorado while partaking in the most extreme activities throughout the state, whether it's summer or winter.

ACTIVITIES OF CHOICE:

1: Ultralight Flights
2: Helicopter Rides
3: Motorcycle Training
4: Hot Air Ballooning
5: Paragliding
6: Airboarding
7: Jeep Tours
8: Advanced Paddle Boarding

This new category is priced at $269 and are redeemable for between 1 - 4 people depending on the experience chosen. Make this the year you give a unique and memorable gift with Wishlist at www.enjoywishlist.com. With the recent addition of Adrenaline there are now 5 different wishlist options - Urban Living, Wellness, Adventure, Getaways with wishlists starting as low as $39. Look for more options at different price points and categories as the year unfolds. 

Enjoy Wishlists at www.enjoywishlist.com

Tuesday, June 04, 2013 In Enjoywishlist.com, experiential gifts, Wishlist by http://mountainsportsclub.blogspot.com/

Providing an experiential gift in the form of a wishlist is an innovative new conceot and category that has been recently introduced to the Colorado and North America marketplace by Wishlist which operates the web site www.enjoywishlist.com. Launched in Q 4 of 2012 this new early stage start-up has taken an idea and concept widely accepted and used in Europe and introduced starting in Colorado.

Personalized Experiential Gifts That Stand Out

Currently there are 4 categories of Wishlists to choose from starting as low as $39:

$39 -- Urban - Make a date with your city, whether it’s sipping wine at a local winery, exploring new neighborhoods, or checking out a museum exhibit. The Urban Living Wishlist highlights the best of Colorado’s major cities and resort destinations. Select from accommodations throughout Colorado. Select from Museums, Wine tastings, City Tours, Art Classes, Performing arts, Dance classes, Cooking classes/tours, Galleries and more…
$99 -- Adventure - Get outside and explore the wild beauty of Colorado. With activities throughout Colorado, this Wishlist offers excitement and opportunity for experienced adventurers and neophytes alike, making it the perfect outdoor activity experience for anyone. Select from Mountain Biking, River Rafting, Rock Climbing, Zip lining, Ice Climbing and Snowshoeing at Multiple vendors.
$119 –Wellness – Indulge, relax, and recharge with this top-quality spa gift package. The Wellness Wishlist offers a selection of facials, body treatments, and massages from some of the best spas in Colorado. Treatments range from traditional to holistic, including some Westword and 5280 top picks. Select from Massages, Body Treatments, Facials, Acupuncture, Fitness and Nutrition.
$169  -- Getaways - Treat yourself and someone else with this romantic getaway Wishlist for two. These unique and charming B&Bs offer the perfect opportunity to reconnect with your significant other. Escape off to the mountains or live it up in the city, all the while enjoying some fun outdoor activities or sharing a bottle of wine.

More categories and price points will be released in the coming months as well as at least one new market. The next category will be Adrenaline. Look for more offerings and corporate programs to be released.

Siewierski Consulting is proud to be associated with this new concept and company directing product development, corporate sales programs for incentives and new vendor relations. Contact John Siewierski at 303.554.0222 for more information.

In Alpine Replay, ski apps, social networks, vertical challenge by http://mountainsportsclub.blogspot.com/

This post is month's overdue. This past winter we had the opportunity to work with AlpineReplay in introducing their services to the ski and snowsports industry as they roll out many new features in the app Alpine Replay and on their web site.

The many features include being able to take an Instagram photo and embed this into the sessions sheets that show you the summary and detail of your day skiing or riding on the mountain. Here are examples of recent ones posted on Alpine Replay.

This past winter marked the initial full season of Alpine Replay use globally. Clearly the number one app for skiers and riders across the globe. Users have logged billions of vertical feet and days on the mountain at over 1500 resorts across the planet. Currently we have hundreds of thousands of users in North America alone.

This past season saw numerous accolades like being selected as Staff pick by Google in the Android store and a top user rating n the Apple store. New features like the patent pending video feature and Facebook and Twitter integration enables unprecedented user generated content available to resorts and mountain enthusiasts. We will continue to work with Alpine Replay to extend and expand our resort offerings for the 2013.14 season.

Wednesday, August 08, 2012 In Amazon storefront, ecommerce, ski shop, Skiers Peak by http://mountainsportsclub.blogspot.com/

There is always the ongoing debate among many as to whether one extends selling their goods on partner sites like Amazon. I have been of the belief given the size of their audience you sure try to make it work. One of our clients, Skiers Peak in Michigan, made the decision to go forward with this effort given the specialty ski and outdoor items they carry we felt it would open a significant market opportunity.

After working the last few months in being prepared, we launched the Skiers Peak Amazon Storefront yesterday, Tuesday the 7th of August. With no fanfare or promotion we are pleased to see orders begin to flow into our store. Now we will work to significantly expand our offerings. We opened with just under 200 and should grow that to over 1200 in the coming weeks as we prepare for Q4, the holidays and peak ski season.



Be sure to visit our stores and take advantage of great prices on top brands like The North Face, Head, Fischer, Obermeyer, PraNa and more.

Wednesday, March 28, 2012 In Facebook, Google Places, online coupons, social media by http://mountainsportsclub.blogspot.com/

The explosion on geo check in on mobile phones and the next wave of coupons associated with this is being played out with both Google and Facebook pushing each side. One account  we just turned on a new Facebook page last week was Skiers Peak in Michigan. We have spent more time recently updating clients Facebook pages to take advantage of new features with a look to being able to provide coupons off of the phones when one is near you. The two giants Google and Facebook are getting good at offering free services to small and midsize businesses viewing to attract there users to their establishments.

On the Google side we are accomplishing this with Google Places. We just posted a coupon for our Mountain Sports Club and will see where it goes with a couple of retailers moving to this next. There are numerous restaurants and establishments racing to take advantage of these powerful marketing opportunities. Contact us with questions and a quote for services at 303.554.0222.

Thursday, March 15, 2012 In email marketing solutions and agency, Facebook, Google, Pinterest, social media by http://mountainsportsclub.blogspot.com/

We continue to add more and more social media features for clients as users continue to select many different channels to communicate and interact with brands. On the Google+ front this week we launched Google+ for Mountain Sports Club. This has been a real soft launch with a badge on the home page and we are seeing new traffic and referrals as a new source in our traffic analytics. Google is truly making this a component of search results going forward and we view this as a must do for clients.

On the Facebook front we just launched the new Skiers Peak Facebook page and one for Mountain Sports Club. We will continue to add new features as a available. facebook check in is coming and the ability to add mobile coupons. We are prepping clients for this as well as extending coupons on Google as well. Look for more examples.

 Other social media requests we are responding to from clients include building and activating Pinterest accounts, making sure these (new social media icons like Pinterest and Google +) are integrated into email messaging and site design. As we know more and more opportunities continue to arise and the challenge is implementing and integrating to be efficient.

Tuesday, July 19, 2011 In Google, social media by http://mountainsportsclub.blogspot.com/

I sure hear lots of buzz regarding Google+ and just last week signed up and activated an account. Not seeing much activity here that would suggest it could supplant twitter, or Facebook. Chris Crum's article today - Facebook seems worried About Google+, Should it be?, raises the point it appears twitter may take more of a hit than Facebook and discusses some of the obstacles along the way.

Are you using Goggle+? What are you discovering?

Tuesday, July 12, 2011 In Google, social media by http://mountainsportsclub.blogspot.com/

Quite the buzz and lots of opinions with the announcement of Google+. Is this the Google effort that will make its true mark in social corners? Many have speculated it will take a chunk out of Facebook's shine and now some say it is twitter that may take the bigger shot. Check out comments from Chris Crum on this topic in. Do you think they can maim Twitter as discussed.

Me I just signed up for a test account and am very curious how well this will take off and work. Having used many of the google family of products it wold be nice to see it all come together in a clean and intuitive fashion.

Tuesday, July 05, 2011 In blogs, Google by http://mountainsportsclub.blogspot.com/

The word is out that Goggle will be re branding both Picasa and Blogger in the next month or two. The relaunch and branding effort to unify Google services and products is tied to the launch of Google+ coming in the next month. These 2 services will be called Google Photos and Google Blogs according to sources. Fore more details see related story.

Thursday, March 17, 2011 In digital media, online media by http://mountainsportsclub.blogspot.com/

With today's announcement that the NY Times will begin to introduce different versions of a digital subscription to have full access to all their online content, the discussion is surely to heat up as to whether this is a viable business model and will the consumer buy it. The Wall Street Journal has proven to be one of the few to effectively execute such a strategy. As old media continues to wrestle with the consumption change and corresponding carnage in their advertising another solution that is effective needs to emerge.  

What are your thoughts? Will you subscribe? I will test to see how well it works.

Tuesday, February 22, 2011 In Facebook, social media by http://mountainsportsclub.blogspot.com/

The ongoing debate on does social media sites like twitter or Facebook mean the demise of blogging or email.  We continue to hear this as noise that distracts from reality. A very good summary and analysis of this discussion is found in this article - Is Blogging Really in Danger Because of Social Networks?

The following helps to put this discussion in proper perspective from our vantage point:

Qouted from referenced story on WebProNews.com -  "Blogging has legs — it's been growing now for more than a decade, but it's not a 'new thing' anymore," says Mullenweg. "Underneath the data in the article there's an interesting super-trend that the Times misses: people of all ages are becoming more and more comfortable publishing online."

As is established every time this debate comes up, blogging and social media sites like Facebook and Twitter complement one another. End of story. Without blogs, people would have less interesting content to share on Facebook and Twitter. Without Facebook and Twitter, bloggers would have a harder time getting the readers. 

Kopytoff does make a critical point, however. The lines aren't always crystal clear about what is truly "blogging" and what isn't. Even Twitter use is often called "microblogging".

We are seeing daily in the rapidly changing world how blogging and the various forms of social media are now working to drive change at every level in our world.  Bloggers may very well be more powerful agents of change than any modern day army.

We need to continue to use an integrated approach to each of these strong communication tools in our business and daily lives.

Thursday, September 23, 2010 In Facebook, social media, Twitter by http://mountainsportsclub.blogspot.com/

I find it very interesting as Facebook is down midday that there are conversations starting on twitter regarding this and I am not seeing lead stories on old media web sites. As these titans of new media battle with ever emerging new forms reliability or performance will remain a key part of winners. What are your thoughts? Did Facebook going down impact you at all?

Tuesday, September 21, 2010 In social media, social networks by http://mountainsportsclub.blogspot.com/

With all the social media rage and discussions on how best to use and leverage the various options, such as twitter, it is no wonder the hack yesterday happened. It sure seems to have been rather quickly resolved. We are curious if it impacted your business. If so let us know how. Quick story at NY Times goes over the incident(s) - http://bits.blogs.nytimes.com/2010/09/21/twitter-hacked-tuesday-morning/?hpw.