Siewierski Inc, LTD Blog

Wednesday, March 28, 2012 In Facebook, Google Places, online coupons, social media by http://mountainsportsclub.blogspot.com/

The explosion on geo check in on mobile phones and the next wave of coupons associated with this is being played out with both Google and Facebook pushing each side. One account  we just turned on a new Facebook page last week was Skiers Peak in Michigan. We have spent more time recently updating clients Facebook pages to take advantage of new features with a look to being able to provide coupons off of the phones when one is near you. The two giants Google and Facebook are getting good at offering free services to small and midsize businesses viewing to attract there users to their establishments.

On the Google side we are accomplishing this with Google Places. We just posted a coupon for our Mountain Sports Club and will see where it goes with a couple of retailers moving to this next. There are numerous restaurants and establishments racing to take advantage of these powerful marketing opportunities. Contact us with questions and a quote for services at 303.554.0222.

Thursday, March 15, 2012 In email marketing solutions and agency, Facebook, Google, Pinterest, social media by http://mountainsportsclub.blogspot.com/

We continue to add more and more social media features for clients as users continue to select many different channels to communicate and interact with brands. On the Google+ front this week we launched Google+ for Mountain Sports Club. This has been a real soft launch with a badge on the home page and we are seeing new traffic and referrals as a new source in our traffic analytics. Google is truly making this a component of search results going forward and we view this as a must do for clients.

On the Facebook front we just launched the new Skiers Peak Facebook page and one for Mountain Sports Club. We will continue to add new features as a available. facebook check in is coming and the ability to add mobile coupons. We are prepping clients for this as well as extending coupons on Google as well. Look for more examples.

 Other social media requests we are responding to from clients include building and activating Pinterest accounts, making sure these (new social media icons like Pinterest and Google +) are integrated into email messaging and site design. As we know more and more opportunities continue to arise and the challenge is implementing and integrating to be efficient.

Tuesday, February 22, 2011 In Facebook, social media by http://mountainsportsclub.blogspot.com/

The ongoing debate on does social media sites like twitter or Facebook mean the demise of blogging or email.  We continue to hear this as noise that distracts from reality. A very good summary and analysis of this discussion is found in this article - Is Blogging Really in Danger Because of Social Networks?

The following helps to put this discussion in proper perspective from our vantage point:

Qouted from referenced story on WebProNews.com -  "Blogging has legs — it's been growing now for more than a decade, but it's not a 'new thing' anymore," says Mullenweg. "Underneath the data in the article there's an interesting super-trend that the Times misses: people of all ages are becoming more and more comfortable publishing online."

As is established every time this debate comes up, blogging and social media sites like Facebook and Twitter complement one another. End of story. Without blogs, people would have less interesting content to share on Facebook and Twitter. Without Facebook and Twitter, bloggers would have a harder time getting the readers. 

Kopytoff does make a critical point, however. The lines aren't always crystal clear about what is truly "blogging" and what isn't. Even Twitter use is often called "microblogging".

We are seeing daily in the rapidly changing world how blogging and the various forms of social media are now working to drive change at every level in our world.  Bloggers may very well be more powerful agents of change than any modern day army.

We need to continue to use an integrated approach to each of these strong communication tools in our business and daily lives.

Thursday, September 23, 2010 In Facebook, social media, Twitter by http://mountainsportsclub.blogspot.com/

I find it very interesting as Facebook is down midday that there are conversations starting on twitter regarding this and I am not seeing lead stories on old media web sites. As these titans of new media battle with ever emerging new forms reliability or performance will remain a key part of winners. What are your thoughts? Did Facebook going down impact you at all?