Siewierski Inc, LTD Blog

Thursday, April 16, 2009 In social media, social networking, social networks by http://mountainsportsclub.blogspot.com/

More and more companies and organizations are rushing to launch efforts to harness the power of extending customer relationships and branding through the use of social media, web 2.0 and beyond. This was apparent in our recent workshop at the Mountain Travel Symposium.

In an effort to assist companies get started and kick start this effort Siewierski Consulting has introduced the following package.

Review current efforts and make sure to bring any current content into new launch. Set up and brand your 3rd party blog (Blogger or Word Press). Includes identifying critical keywords to be a basis of building labels and anchoring a keyword search strategy.

Set up and integrate blog within your site, by coordinating deployment with client’s web development and hosting provider.

Set up corporate branded My Space, Facebook, Twitter, You Tube Channel & Linked In sites integrated into existing sites, email templates and data collection.

Tuesday, October 28, 2008 In email marketing, social networking, video by http://mountainsportsclub.blogspot.com/

As the election nears and everyone is looking and hoping that bottom has been found in the marketplace we find it imperative to keep topics alive to help you make the right decisions to keep your business thriving.

One question we are asked everyday is, "Will online sales continue to grow in the face of the economic downturn?" If so how much and will it be across the board. Our expectation is that online sales will be up, but there will be winner and losers. Not everyone will show an increase even past stars may very well stumble.

The word form the experts varies. Here is one analysis that states "Good but not great"

http://blog.shop.org/2008/10/24/holiday-08-good-but-not-great/

Now on the email front with increase cost of direct mail more and more marketers are using email more often. The tendency is to send more Q4. Will this strategy help or hurt? What are the costs long terms vs short term gain? See this analysis. While during the holiday stretch there is more tolerance for increased frequency, one must segment, personalize and target. Mass batch and blast over time erodes your brand and business loyalty. This is a time to stand out and spend time making sure your campaigns have relevance and speak to the needs and wants of your audience.

http://www.usatoday.com/money/industries/retail/2008-10-24-online-discounts_N.htm

Email, video & Social networks

With Social networks and video still all the rage, where does email fit? As we have proposed to
clients, use email to drive customers to video and social networks. Coordinate all three elements together in a synchronized fashion to truly drive results and interactivity. Contests and then celebration of the winners and their user generated content that engages and tells your story for you will ensure success on all three fronts and a larger aggregate share of market and brand awareness.

http://www.clickz.com/showPage.html?page=3631272

Tell us your thoughts and let us know what is working for you.


October 28, 2008

Friday, December 21, 2007 In My Ski and Ride Space, social networking by http://mountainsportsclub.blogspot.com/

With the Christmas Holiday upon us many are wrapping up shopping and gifts while millions head to the slopes to share a winter vacation, filled with memories of skiing and snowboarding with family and friends. Once done, more and more use the web and features of social networks to share stories, experiences, photos and videos with the ski and snowboard friends.

2 Dogs Software provides an easy to use application for resorts, retailers, resort associations and anyone with a passionate user base with the tools to make this easy and enjoyable. Last winter the My Ski and Ride Space concept was introduced in partnership with the Pennsylvania Ski Areas association. The 2 Dogs Software powers this site, and a growing number of online enthusiast cummunities. Siewierski Consulting acts as the sales marketing and rep team in the ski, snowboard and outdoor recreation community.

New active and dynamic sites and communities are now online at the following sites:

retail:
http://gptours.com/ - Grand Prix Tours
http://sunandski.com/ - Sun and Ski Sports

ski:

http://skipa.com/ - Ski Pennsylvania
http://www.skiinlandnorthwest.com/ - Inland Northwest Ski Area Association
http://www.skiwashington.com/ - Ski Washington
http://www.visitidaho.org/winter/ - Ski Idaho
http://www.skimaine.com/links/ - Ski Maine
http://skimonarch.com/ - Monarch Mountain
http://winterfeelsgood.com/ - Winter Feels Good by Snowsports industries of America
http://www.mountainsportsclub.com/ - Mountain Sports Club of North America - click on My MSCHome tab

For more information, a demo and quote, contact:
Siewierski Consulting
303.554.0222
email: john@siewierski.com

Tuesday, July 31, 2007 In 2 Dogs Software, blogs, photo galleries, social networking, video sharing by http://mountainsportsclub.blogspot.com/

The howl of the 2 Dogs is slowly making its way out into the social network corners. Lots of questions are being asked of this new service. Below is a summary and introduction.

2Dogs Software is a full-service hosted white-label social networking solution for large, passionate communities. The 2Dogs solution enables companies to create a personal, customized space for its members to meet others that share their passion for specific activities and interests.

Social networking, by its very nature, strengthens the bond between your customers, increases their loyalty to a company, service or organization, invites new users into the fold, gives them multiple reasons to return to your site more often and stay longer.

The 2Dogs solution is virtually transparent to your customers and meets the same high standards that your customers have come to expect from your company/brand/organization. Our product offering includes UI customization, data integration, and localization in your choice of languages. Additionally, we provide your community with 24/7 IT support and community moderation (optional).

The strength of the 2Dogs solution lies in its easy to use user interface. Our Standard Product is easily used by those familiar with social networking and those new to it, and includes personal profiles, blogging, messaging, photo sharing, video upload, groups, forums, search, event listings and administrative controls.

Like our product, our pricing model is designed to meet your company’s needs. We offer our solution on a pure monthly service fee basis or on a combination monthly subscription fee and advertising revenue share basis. For companies looking to diversify their revenue streams and capitalize on the exploding online advertising marketplace, the combination monthly fee/ ad revenue share model is an attractive alternative.

Both the revenue share model and the monthly service fee include:
· Hosting
· Maintenance and support
· Upgrade
· Community moderation (optional).

Our pricing model requires an additional one-time set-up fee. This fee covers:
· UI customization
· Localization
· Data integration
· Customized email invitations, profile surveys and forums topics

In summary, implementing 2Dogs’ social networking solution is a cost-effective way of increasing your members’ passion for and commitment to your company. They will come more often, stay longer and spread their enthusiasm.

For more information contact:
Siewierski Consulting at 303.554.0222 or email us at jsiewierski@gmail.com.

Saturday, July 21, 2007 In 2 Dogs Software, social networking by http://mountainsportsclub.blogspot.com/

Thursday, April 12, 2007 In Boulder weekly, online media, social networking by http://mountainsportsclub.blogspot.com/

Siewierski Consulting is pleased to announce a new project that our team will be leading and overseeing. Boulder Weekly, located in Boulder, Colorado, an alternative weekly newspaper mainstay in Boulder for close to 15 years has selected Siewierski Consulting to review their current web presence and and lead the company to an online rebirth, site relaunch and integration of all assets into a vibrant online community complimenting the existing weekly.

More details on the exact timing and nature of this new effort will be released over the coming months. Viewers and customers will see the launch of a blog for daily updates and commentary, a weekly email anouncing local specials, unique offers, feature highlights and more.

A new design targeting social networking, reader feedback and interactive elements will be part of a summer site relaunch. Currently delivering close to 400,000 page views monthly, the online version of the Boulder Weekly is another medium to reach the alffluent and highly educated Boulder market.