Social Media Increases in Search Importance and Overall Web Strategy

With more and more companies using social media strategies to more effectively it is no surprise to see Google announce they are adding more significance to the weight of Facebook posts for corporate and business web sites. A recent article on this on web pro news highlights this recent shift.

At Siewierski Consulting we continue to help more and more companies plan and launch coordinated social media strategies. Recently I attended and participated in a panel in Chamonix France presented by PhocusWright at the International Travel Symposium. View the entire panel at at http://www.klewel.com/private/its10/its_2010_sample.html Use login - its and password xtPvf03z.

Another excellent resource and reading for any business team is the book Groundswell. It's a bestselling book based on analysis by Forrester Research filled with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. We have found it to be very thought provoking and full of ideas for all companies to harness this new medium.

Ski TV Network Now live at Canon Mountain, Bear Valley and Mt Hood Meadows

Recently Ski TV Network announced three new resorts coming live with their own channels. Bear Valley Resort in California, Mt Hood Meadows in Oregon and now Cannon Mountain in New Hampshire have joined the growing network of resorts in the United States that belong to the Ski TV Network.

In addition to new resorts this season has seen the Ski TV Network add new content partners RSN and TGR movies. For more information on having your resort join this HDTV placed based cable tv network contact Siewierski Consulting at 303.554.6555.

Ski TV Network Launches Web Site

Ski TV Networked recently launched it's corporate web site as a first step to using the online medium as another element in their unique approach to resort partnerships. Now online at www.SkiTVNetwork.com resorts and consumers can get a sneak peak at the exciting and compelling content on this revolutionary and innovative HDTV network.


Now entering the third winter season Ski TV Network is now available at over 70 resorts nationwide and continues to grow their content partners. More andmore resort partners are now taking advantage of real time communication of snow conditions, grooing reports, weather impacts on operations and last minute specials. Call now to get more detail on how your resort can take advantage of the HDTV features and custom channel for your resort. Contact John Siewierski at 303.554.0222 for more information and details.

Ski TV Network Expands to Steamboat Springs and Bear Valley

The HD placed based Ski TV Network continues to grow its network of resort partners with the addition of Steamboat Springs in CO, and Bear Valley Resort in California. This innovative service enables resorts to own the content and messaging in a compelling and dynamic medium for their resort guests. The resort partnerships is now at approximately 70 resorts in the US engages and entertains resort customers with exciting ski and snowboard content.

Search Engine Marketing tips on Google from Google

Those of us living, working and playing in the digital universe do so in such a Google centric universe. Search continues to be more and more of a core component in the marketing and communication mix that staying on top of what is happening in search is a huge task. But like many efforts on life we need to remember to be true to the basics. One simple excercise we adhere to is making sure we pay attention to what Google makes available to us. Matt Cutt's as lead search guru at Google offers may tips on his blog. To the end we found the following very helpful and remindful of many of our key tenets in search.


Google engineer Matt Cutts on how to get a site to the top of Google with 5 basic tips.