Siewierski Inc, LTD Blog

Tuesday, February 22, 2011 In Facebook, social media by http://mountainsportsclub.blogspot.com/

The ongoing debate on does social media sites like twitter or Facebook mean the demise of blogging or email.  We continue to hear this as noise that distracts from reality. A very good summary and analysis of this discussion is found in this article - Is Blogging Really in Danger Because of Social Networks?

The following helps to put this discussion in proper perspective from our vantage point:

Qouted from referenced story on WebProNews.com -  "Blogging has legs — it's been growing now for more than a decade, but it's not a 'new thing' anymore," says Mullenweg. "Underneath the data in the article there's an interesting super-trend that the Times misses: people of all ages are becoming more and more comfortable publishing online."

As is established every time this debate comes up, blogging and social media sites like Facebook and Twitter complement one another. End of story. Without blogs, people would have less interesting content to share on Facebook and Twitter. Without Facebook and Twitter, bloggers would have a harder time getting the readers. 

Kopytoff does make a critical point, however. The lines aren't always crystal clear about what is truly "blogging" and what isn't. Even Twitter use is often called "microblogging".

We are seeing daily in the rapidly changing world how blogging and the various forms of social media are now working to drive change at every level in our world.  Bloggers may very well be more powerful agents of change than any modern day army.

We need to continue to use an integrated approach to each of these strong communication tools in our business and daily lives.

Thursday, September 23, 2010 In Facebook, social media, Twitter by http://mountainsportsclub.blogspot.com/

I find it very interesting as Facebook is down midday that there are conversations starting on twitter regarding this and I am not seeing lead stories on old media web sites. As these titans of new media battle with ever emerging new forms reliability or performance will remain a key part of winners. What are your thoughts? Did Facebook going down impact you at all?

Tuesday, September 21, 2010 In social media, social networks by http://mountainsportsclub.blogspot.com/

With all the social media rage and discussions on how best to use and leverage the various options, such as twitter, it is no wonder the hack yesterday happened. It sure seems to have been rather quickly resolved. We are curious if it impacted your business. If so let us know how. Quick story at NY Times goes over the incident(s) - http://bits.blogs.nytimes.com/2010/09/21/twitter-hacked-tuesday-morning/?hpw.

Monday, July 26, 2010 In email, email marketing, social media by http://mountainsportsclub.blogspot.com/

Daily we here more and more on the ongoing debate of social media vs email for online marketers. Today we found more on this with the following, "A new report from Econsultancy suggests that email still beats social networks when it comes to marketing for e-commerce. The report says that over a third (37%) of consumers don't use a social networking site, and that those who have become a "fan" or "friend" of a company or brand online are still in the minority." For more on the story and report from Web Pro News.

The big number for us is that over a third are not even engaged in the social media marketplace. While growth and adoption is huge we know there is some drop out and soft engagement in the users numbers from the social media interests. Email is still easier to use and track with a larger user base. That being said integrating with a solid social media strategy adds value to each component.

Thursday, June 24, 2010 In email marketing, social media by http://mountainsportsclub.blogspot.com/

I continue to find it interesting when I see various pundits, or more frequently those with a vested position supported by the claim, claiming email will be dead. Granted we are users and believers in email as a company, but we continue to work with more and more companies and organizations making sure email, social media. online efforts and offline are all integrated.  None is the silver bullet all by their self. Leveraging and planning strategic campaigns with all continue to prove the be the most successful.

I am curious as to what the readers think on this topic that email is going away and it is all about social media. Interesting story on statements made by Facebook COO, Sheryl Sandberg, at a Nielsen event. See comments in this article covering this mistaken position.