Google Search Changes and Impact on Organic SEO efforts
The growing importance of organic search and all search efforts continues to change and keep everyone dependent and focused on changes made at Google. The desire to incorporate an effective organic search strategy is at the foundation of more and more companies efforts.
A recent drive to enable personalized search results threatens many current efforts. The question of how much a downturn in budgets for pay per click ads on Googles Ad Words makes one wonder what is truly the driving force behind changes in how this is done. Given the Holy Grail position of Page rank in the Google universe this could signal a seismic shift in how companies apprach organic search efforts vs paid search for 2009.
Check out this article for more details and debate on ths topic:
http://www.webpronews.com/topnews/2008/12/17/what-will-google-serp-changes-mean-for-reputation-management
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