Siewierski Leaves Leisure Trends - Siewierski Consulting

Today I have announced I am leaving The Leisure Trends Group effective immediately. It has been an exciting 20 months, but it is time to move on. I will operate under Siewierski Consulting, providing a variety of E- strategy consulting, email marketing and data append services for clients throughout North America.

New projects will include:

  • A permission based email service complete with additional services providing email appends and data appends.
  • The launch of The Mountain Sports Club - a promotional membership and marketing service targeted at all mountain sports enthusiasts and related businesses. Look for the formal launch of the site to be in early July. A shell with more details will be available by the middle of the month.
  • Working with the owners of Brave New Kids - a boutique children's clothing company offering organic clothing to launch their e-commerce initiative at
  • More details on these and future projects and service offerings will be provided here and at - this new Siewierski Consulting site will begin to come to life over the coming weeks.

These are just a couple of the projects that will spring to life through Siewierski Consulting. I would like to thank all of our friends and business associates for all the kind words and encouragement as we proceed onward to the next phase of lifes journey.

Please feel free to email me at or call me at 303.829.1699 with any questions.

Presentation at Mountain Travel Symposium

I just had the opportunity to attend the 32nd Annual Mountain Travel Symposium in Squaw Valley, CA and conduct a workshop on Multi Channel Marketing. Once again the event was a dynamic and exciting event combining a Trade Exchange and show format with a Symposium includers speakers and workshops for the attendees. Given the setting and new snow the week would not have been complete without some great skiing and riding. Squaw Valley had over 200 inches of snow in March alone.

The Mountain Travel Symposium was attended by over 1,000 of the movers and shakers in the mountain travel industry. Key note speakers included Robert Kreiger, author of Inner Skiing and consultant. His depiction of the " gaddas" was not to be missed. The second day Phillip Wolff founder of Phocus Wright captivated the audience with his history of online travel and a look into the rapidly approaching future.

Leisure Trends Group involvement in the Symposium and Trade Exchange included:

  • Attending as an exhibitor, LTG provided a White Paper on 2006 Top Email Trends to attendees who came to our booth during the event. A copy is available for you on the Leisure Trends Group site at as well as our recently released Data Base Management Best Practices.
  • Providing research services for MTS 's on location satisfaction surveys and will entail the event follow up survey as well.
  • Joy Spring COO/VP was on a panel representing the voice of the consumer. The topic was Central Reservations Direct and its Impact on Distribuiton Partners.
  • Break out workshop run by yours truly John Siewierski - Choosing your channel in A Multi Channel Marketing world. Great attendance and unfortunately we ran out of time.
We will be posting the entire Power Point presentation for your convenience over the coming days. At that point we will start to request comments on any issues and begin to post topics and ongoing dialog to those in attendance and new prospective invites.