Siewierski Inc is run and operated by R. John Siewierski, serial entrepreneur with a passion for life and the outdoors. The objective at Siewierski Inc is to identify companies and organizations where we can make a significant and measurable contribution to their growth and overall bottom line. Shared values for work and the world we live in become the foundation upon which new business relationships are cultivated, developed and nurtured.
The word is out that Goggle will be re branding both Picasa and Blogger in the next month or two. The relaunch and branding effort to unify Google services and products is tied to the launch of Google+ coming in the next month. These 2 services will be called Google Photos and Google Blogs according to sources. Fore more details see related story.
Yes, we recently updated and tweaked the design of our blog for Siewierski Consulting and client Mountain Sports Club. The new designs take into account the growing need to integrate social media and social network efforts and integrate them into design and navigation. The other goal has been to make the sites easier to use, making access to archived and recent articles quick and simple, as well as bring a new and cleaner brand image.
Twitter account, Facbook, My Space, blogs and Digg integration will become more consitent itn the branding and integration efforts with clients. The new Mountain Sports Club blog also has a new url representative of the base root url as well. The Mountain Sports Club twitter account is being used to anounce new posts of listings, deals and coupons as well as industry news and updates posted on the new blog.
The debate rages on as more and more business is conducted trough blogs. With Q4 and an economic downturn, the raging questions of where to place resources is underway. We believe and continue to see tremendous opportunity in blogs for b to c and b to b efforts.
Here is a recent headline in the topic: Blogs are Pervasive and Part of Our Daily Lives
"There have been a number of studies aimed at understanding the
size of the Blogosphere, yielding widely disparate estimates of
both the number of blogs and blog readership. All studies agree,
however, that blogs are a global phenomenon that has hit the
mainstream.
http://bestdirectory.com/Recommends/BloggingBP
The reported numbers vary but agree that blogs are here to stay" is the proclamation.
comScore MediaMetrix (August 2008)
Blogs: 77.7 Mil unique visitors in the US
Facebook: 41.0 Mil | MySpace 75.1 Mil
Total internet audience 188.9 Mil
eMarketer (May 2008)
94.1 Mil US blog readers in 2007 (50% of Internet users)
22.6 Mil US bloggers in 2007 (12%)
Universal McCann (March 2008)
184 Mil WW have started a blog | 26.4 Mil US
346 Mil WW read blogs | 60.3 Mil US
77% of active Internet users read blogs - Now that is a market I want a piece of. Brand loyalties are just being established.
After blogs our next most frequently asked questions are related to email. How much, when and what to whom are the questions.
So if you don't have the cash flow or you're just sick of spending your hard earned money on Google Adwords or other paid advertising then you need to look seriously at this affordable
and effective blogging and an email blueprint.
On the question of the following, "Emails sends. When is best. Key to know for Q4" this is a piece we found interesting and we plan to test with clients in the coming weeks.
So if you don't have the cash flow or you're just sick of spending your hard earned money on Google Adwords or other paid advertising then you need to look seriously at this affordable
and effective blogging and an email blueprint.
Sunday-night anxiety. It's that nervous feeling that creeps up on you when you can picture all the work piled up on your desk for Monday morning. Fortunately or not, depending on how you look at it, people seem to be channeling that anxiety into action by using Sundays to check their e-mail before the official start to the work week.
The newest e-mail metrics report from MailerMailer confirms this new trend: e-mails sent on Sundays garner the highest open rates. From looking in my own inbox, I can only guess that the higher Sunday open rates are due to the lower overall e-mail volume. Typically, I don't get a lot of work-related e-mail on Sundays (yet!). If I were to check my e-mail on Sundays, which I try to refrain from doing, I would probably have more time to do online shopping.
Call us or email us for assistance in your blogging, social network, email and online strategies.
2 Dogs Software Social Networking Service & Solution
The 2 Dogs Software social networking solution continues to add more and more clients and features to its service. This innovative approach to social networks was initially deployed and implemented during the winter of 2006.07 with the Pennsylvania Ski Areas Association at www.skipa.com. This launch and others have proven to be popular and successful for clients looking to build social networks and community within their established brands. The audience is very active posting pictures, videos, snow reports, music, blogs, inviting friends and increasing traffic to the site.
The new application is simply and easily plugged into clients existing site, keeping the look, feel and traffic within one’s existing site.
Features and functionality include: photo galleries, videos, games, blogs, events, groups, music and more. Simply put, this is the first application to blend so much functionality of social networking and enable a brand to present to a community a clean design replicating their existing brand message.
Below are links to some of the current networks and communities that are live using the 2 Dogs Software solution and service in the marketplace:
Grand Prix Tours success now has over 8,000 registered users in a vibrant community driving sales and business at - http://services.2dogssoftware.com/yourspace/home/index.php
Man Cow at www.mancow.com - talk radio station launched Cow Place at - http://cowplace.mancow.com/home/index.php? using 2 Dogs software and had over 7,000 users in three weeks…
Pennsylvania Ski Areas after two winters continues to have members posting stories, photos and videos at www.skipa.com under the tag line of My Ski and Ride Space located in the top navigation bar of their web site.
Ski Maine http://skimaine.com has promoted My Ski and Ride Maine site under the click links on top toolbar.
SANY launched their Ski and Ride NY Space with 2 Dogs software and implementation late in winter of 2008.
Monarch Ski area in Colorado had a very active online community at http://www.skimonarch.com/ click MyMonarchSpace along the left side of the home page.
http://mojo.sunandski.com/ My Outdoor Journey Outpost for Sun and Ski and Ski Chalet. They are one of the largest retailers in the ski, cycling and outdoor industry for specialty items. This site has proven to be very popular for promoting events and engaging their enthusiastic customer base.
www.MountainSportsClub.com Mountain Sports Club of North America launched My Mountain Sports Club in September 07.
www.snowsports.org – Snow Sports Industries America’s WinterFeelsGood click MySnowPlace along the right side of the home page.
Buckmans.com – click Bspace on the top navigation bar
With more and more options and choices available in the rapidly changing social networking space, companies are asking how many different applications can they manage and how do they most effectively bring these options and services into their brand experience. Businesses looking to utilize the features and large audience associated with social networks continue to add our service. New advertising opportunities abound in this rapidly growing network of sites.
For more information on setting up your resort’s own ski and ride community contact us at:
Siewierski Consulting - 825 S. Broadway Suite 25
Boulder, CO 80305
303.554.0222
The howl of the 2 Dogs is slowly making its way out into the social network corners. Lots of questions are being asked of this new service. Below is a summary and introduction.
2Dogs Software is a full-service hosted white-label social networking solution for large, passionate communities. The 2Dogs solution enables companies to create a personal, customized space for its members to meet others that share their passion for specific activities and interests.
Social networking, by its very nature, strengthens the bond between your customers, increases their loyalty to a company, service or organization, invites new users into the fold, gives them multiple reasons to return to your site more often and stay longer.
The 2Dogs solution is virtually transparent to your customers and meets the same high standards that your customers have come to expect from your company/brand/organization. Our product offering includes UI customization, data integration, and localization in your choice of languages. Additionally, we provide your community with 24/7 IT support and community moderation (optional).
The strength of the 2Dogs solution lies in its easy to use user interface. Our Standard Product is easily used by those familiar with social networking and those new to it, and includes personal profiles, blogging, messaging, photo sharing, video upload, groups, forums, search, event listings and administrative controls.
Like our product, our pricing model is designed to meet your company’s needs. We offer our solution on a pure monthly service fee basis or on a combination monthly subscription fee and advertising revenue share basis. For companies looking to diversify their revenue streams and capitalize on the exploding online advertising marketplace, the combination monthly fee/ ad revenue share model is an attractive alternative.
Both the revenue share model and the monthly service fee include:
· Hosting
· Maintenance and support
· Upgrade
· Community moderation (optional).
Our pricing model requires an additional one-time set-up fee. This fee covers:
· UI customization
· Localization
· Data integration
· Customized email invitations, profile surveys and forums topics
In summary, implementing 2Dogs’ social networking solution is a cost-effective way of increasing your members’ passion for and commitment to your company. They will come more often, stay longer and spread their enthusiasm.
For more information contact:
Siewierski Consulting at 303.554.0222 or email us at jsiewierski@gmail.com.
