Showing posts with label Email services. Show all posts
Showing posts with label Email services. Show all posts

Why email? Now more than ever? Because it makes you money!!

Monday, December 08, 2008 In , , by http://mountainsportsclub.blogspot.com/

We continue to focus on delivering and growing email campaigns with our customers. The importance of email is more and more obvious in an economic downturn as we are experiencing because only tactics and approaches that deliver are growing as opposed to being cut. The following are several key take aways from a recent Whitepaper from our email partner Exact Target.

Perhaps no drum has been beaten as loud and proud in email marketing circles as the Direct Marketing

Association’s annual finding that email delivers the highest return-on-investment (ROI) of any directmarketing tactic—online or off.5 In its 2008 survey, the DMA found that email generated $45.06 for every dollar spent. That’s an ROI of over two times that of other online marketing tactics surveyed and over six times that of catalog direct marketing.

So, according to the DMA, email delivers the most bang for your buck. As Ken Magill from Direct Magazine recently said, “[W]hile e-mail’s ROI far outpaces every other
channel, spending on it lags far behind, possibly because it remains primarily a retention vehicle and its deployment costs are far lower than other channels.”
Savvy email marketers understand that email deployment is only a small part of the investment required to do email right. The other key components for success are:

Personnel: Hiring and retaining knowledgeable, committed email marketing experts who are in it to build long-term results rather than pad their resumes with short-term gains.

Data Integration: Investing time and personnel in a strategy that brings website, point-of-sale, CRM, and response data together in a way that can be leveraged to make all email and one-to-one customer interactions more relevant, personal, and timely.

With data integration in place, your company will be able to introduce increasing levels of segmentation and personalization into your email marketing program. This effort will translate into email capable of honoring what we call “The Four Rights:”

  • The right message
  • Sent to the right person
  • At the right time
  • Through the right channel

    In explaining this to your C-Suite, it is imperative that you demonstrate that personalization is about far more than beginning your email with, “Dear [Subscriber].” It is about using the information your subscribers share with you, combining it with data you know about them from point of sale, CRM systems, and previous online interactions, and then delivering content that actually aligns with their needs and interests.

    Examples include:
  • Delivering account status information
  • Tailoring product content inclusions based on predictive or behavioral modeling
  • Populating email content based on abandoned cart contents or site search and browsing history
  • Moving individual subscribers to a less frequent email schedule based on explicit subscriber requests or automated response analysis

    For a copy of the whitepaper or more information on our email services contact Siewierski Consulting at 303.554.0222.

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    More Ski and Snowboard Resorts commit to Siewierski Consulting Mail I Want Email Solution

    Monday, July 02, 2007 In , , by http://mountainsportsclub.blogspot.com/

    Over the past three months more resorts nationwide continue to commit to The Mail I Want Siewierski Consulting emails agency solution. Continued inprovements in the permission based email solution enable clients ot include viral marketing features such as forward to a friend and personalized email messages with SC's Mail I Want Solution.

    Continued clients who have renewed for the coming winter season and new cycle include Wild Mountain in Minnesota, Sunburst Ski Area in Wisconsin and Wildcat Mountain in New Hampshire. Siewierski Consulting continues to provide self serve options and agency style support for their clients.

    More and more clients see and acknowledge the need for more targeted emails and strategic plans, yet do not have the man power or experience in house. Siewierski Consulting continues to add value to all email solutions by bringing the wealth of over 12 years engaged in permission based email marketing. This service includes strategic consulting services, the ability to append and perform email appends as well to grow a better understanding of your customers and build one's email assets.

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