Blogs, Forums, and Social Networking & Media Starter Package:

More and more companies and organizations are rushing to launch efforts to harness the power of extending customer relationships and branding through the use of social media, web 2.0 and beyond. This was apparent in our recent workshop at the Mountain Travel Symposium.

In an effort to assist companies get started and kick start this effort Siewierski Consulting has introduced the following package.

Review current efforts and make sure to bring any current content into new launch. Set up and brand your 3rd party blog (Blogger or Word Press). Includes identifying critical keywords to be a basis of building labels and anchoring a keyword search strategy.

Set up and integrate blog within your site, by coordinating deployment with client’s web development and hosting provider.

Set up corporate branded My Space, Facebook, Twitter, You Tube Channel & Linked In sites integrated into existing sites, email templates and data collection.

Package price $1,500. Half down and balance upon completion expected turnaround 7 – 14 days. For more details call us at 303.554.0222.

New Group on Linked In For Resort Marketers

I have found the new group started by John Clifford at Linked In, called the Resort Marketing Group to be pretty interesting. With the season coming to an end and preparation for next year well under way, I would suggest stopping by and joining in. There may be an informal gathering at the NSAA annual meeting and convention in Marco Island. Stay tuned.

Social media sure is all the buzz and a focus here as well.

Social Media Work Shops at Mountain Travel Symposium in Keystone

Social Media Work Shops at the Mountain Travel Symposium in Keystone this past week highlighted the growing importance this growing element of the online world has become in the marketing mix. On Thursday morning, April 2, Bruce Rosard of PhocusWright moderated a panel on the topic of changes, tools and opportunity for resorts, tour operators, lodging properties and business targeting the traveling Mountain vacation and local markets using social media. Topics included Facebook, Twitter, My Space, Blogs, wifi and more with a panel that included representatives form Tavelocity, Google, wireless networks and GPS tracking technology.

The panel included John Siewierski, of Siewierski Consulting and Flaik, presenting case studies on how to successfuly deploy a social media strategy using the solution and at resorts with new GPS tracking technology from Flaik. A case study on how has used the 2dogs solution to build a community of almost 8,000 Grand Prix enthusiasts and selling trips and tours that costs $10,000 to $15,000 per trip. Resorts using this solution include Stratton Mountain, Sugar Bowl and Monarch as well as resort associations and recently the Detroit Pistons.

Social media is becoming more and more important as seen by the packed room attending these sessions. Once example of how fats tis is happening is Travelocity's decision to hire a director for social media marketing. Panelist Cady Wolf, a vice president and partner with the company announced to the crowd.

Look for more and more companies to add this to their marketing teams or make sure this task is integrated into all makrketing efforts.