Siewierski Inc, LTD Blog

Tuesday, June 04, 2013 In Alpine Replay, ski apps, social networks, vertical challenge by http://mountainsportsclub.blogspot.com/

This post is month's overdue. This past winter we had the opportunity to work with AlpineReplay in introducing their services to the ski and snowsports industry as they roll out many new features in the app Alpine Replay and on their web site.

The many features include being able to take an Instagram photo and embed this into the sessions sheets that show you the summary and detail of your day skiing or riding on the mountain. Here are examples of recent ones posted on Alpine Replay.

This past winter marked the initial full season of Alpine Replay use globally. Clearly the number one app for skiers and riders across the globe. Users have logged billions of vertical feet and days on the mountain at over 1500 resorts across the planet. Currently we have hundreds of thousands of users in North America alone.

This past season saw numerous accolades like being selected as Staff pick by Google in the Android store and a top user rating n the Apple store. New features like the patent pending video feature and Facebook and Twitter integration enables unprecedented user generated content available to resorts and mountain enthusiasts. We will continue to work with Alpine Replay to extend and expand our resort offerings for the 2013.14 season.

Tuesday, September 21, 2010 In social media, social networks by http://mountainsportsclub.blogspot.com/

With all the social media rage and discussions on how best to use and leverage the various options, such as twitter, it is no wonder the hack yesterday happened. It sure seems to have been rather quickly resolved. We are curious if it impacted your business. If so let us know how. Quick story at NY Times goes over the incident(s) - http://bits.blogs.nytimes.com/2010/09/21/twitter-hacked-tuesday-morning/?hpw.

Tuesday, June 30, 2009 In social media, social networks by http://mountainsportsclub.blogspot.com/

Given all the attention and debate on what is the best way to approach social media and networks, the comment from the Detroit Pistons on their effort this past season may be enlightening. Having worked closely with 2Dogs.com over the last several years we knew it was only a matter of time before more and more key brands began to adopt our approach.


The following testimonial speaks to how well and on target the 2Dogs.com solution and service has worked for the Detroit Pistons in their online social media efforts.


Service and Execution...two words that best describe what 2Dogs brought to the table for the Detroit Pistons when we decided to develop the foundation of our social networking platform: Posting Up the Detroit Pistons Official Social Network.


All this social media stuff was brand new to us, but we knew that we had to get in the pool and start swimming if we were going to uphold our reputation for being an innovator in the sports industry. 2Dogs understood our reputation, as well as the urgency to be first in our field, and immediately started on a plan that would fulfill our expectations.


Giving us examples of their work and showing us a wide range of options -- from blogs to videos to photos to music -- 2Dogs helped us develop a completely customized social network that gives Pistons fans from around the country and around the world, everything they need to share their opinions, experiences and love for the team.


2Dogs was extremely attentive to our needs and took great care in understanding everything that we wanted on our social network. They developed the programs, tested them and then let us test them before making any decisions. When we had changes, 2Dogs made them quickly and efficiently. When something didn't work for us, 2Dogs corrected problems immediately. They made sure that we were completely solid before we went to market, and they did it in a very reasonable time frame.


Today, Posting Up has more than 10,000 members and is the fastest growing social network in the 2Dogs stable. 2Dogs continues to provide incredible service at a reasonable compensation and is always looking for ways to continue our growth.


2Dogs is an incredible organization and having them as a partner in our social media strategy has helped us perpetuate our reputation as an innovator and a leader in the sports industry. They continue to provide exceptional service and go the extra mile to execute our plans for having a dominating presence in the world of social media.


David M. Wieme
Director of Strategic Communications
Palace Sports & Entertainment


For more information on our services and solution call John Siewierski at 303.554.0222 to arrange a demo and quote.

Siewierski Consulting or email john@siewierski.com.

Monday, May 04, 2009 In social media, social networks, Twitter by http://mountainsportsclub.blogspot.com/

Starting the week today I cannot help but notice the growing groundswell or mania and adoption of Twitter. Twitter is clearly the new darling on the media and online world. Being rapidly adopted by sports teams, personalities, traditional media, movie stars it is on its way to mainstream adoption.

A truly unique service the challenge has been how best to to integrate to help drive meaningful traffic that one can monetize, measure and use to drive profits and brand. Siewierski Consulting and others view email as one of the tools to be used in building the followers - (twitterese for subscribers) - and extending the relationship one has with customers and fans.

Just a couple a twitter feature articles I saw just this morning of interest -

A side phenomena of twitter mania is the rapid use of short urls. Today's New Times has an article on short urls and how quickly they are being adopted as well as the critical assistance they play in tracking links results from twitter.

DM News weekly issue has a front page article on how sports teams and fan are using and being attracted to Twitter.

Looking for help in integrating and using Twitter and social media for your company? Make sure to contact Siewierski Consulting at 303.554.0222. Visit us online at www.siewierski.com, our blog and at Twitter. Check our recently released social media integration and kick start promotion now available.

In blogs, mountain sports club, Siewierski Consulting, social media, social networks by http://mountainsportsclub.blogspot.com/

Yes, we recently updated and tweaked the design of our blog for Siewierski Consulting and client Mountain Sports Club. The new designs take into account the growing need to integrate social media and social network efforts and integrate them into design and navigation. The other goal has been to make the sites easier to use, making access to archived and recent articles quick and simple, as well as bring a new and cleaner brand image.

Twitter account, Facbook, My Space, blogs and Digg integration will become more consitent itn the branding and integration efforts with clients. The new Mountain Sports Club blog also has a new url representative of the base root url as well. The Mountain Sports Club twitter account is being used to anounce new posts of listings, deals and coupons as well as industry news and updates posted on the new blog.

Thursday, April 16, 2009 In social media, social networking, social networks by http://mountainsportsclub.blogspot.com/

More and more companies and organizations are rushing to launch efforts to harness the power of extending customer relationships and branding through the use of social media, web 2.0 and beyond. This was apparent in our recent workshop at the Mountain Travel Symposium.

In an effort to assist companies get started and kick start this effort Siewierski Consulting has introduced the following package.

Review current efforts and make sure to bring any current content into new launch. Set up and brand your 3rd party blog (Blogger or Word Press). Includes identifying critical keywords to be a basis of building labels and anchoring a keyword search strategy.

Set up and integrate blog within your site, by coordinating deployment with client’s web development and hosting provider.

Set up corporate branded My Space, Facebook, Twitter, You Tube Channel & Linked In sites integrated into existing sites, email templates and data collection.

Package price $1,500. Half down and balance upon completion expected turnaround 7 – 14 days. For more details call us at 303.554.0222.

Friday, April 10, 2009 In linked in, social media, social networks by http://mountainsportsclub.blogspot.com/

I have found the new group started by John Clifford at Linked In, called the Resort Marketing Group to be pretty interesting. With the season coming to an end and preparation for next year well under way, I would suggest stopping by and joining in. There may be an informal gathering at the NSAA annual meeting and convention in Marco Island. Stay tuned.

Social media sure is all the buzz and a focus here as well.

Monday, February 09, 2009 In 2 Dogs Software, social networks by http://mountainsportsclub.blogspot.com/

Statton Mountain recently launched a new social network community - YourSpace@stratton.com - using the 2dogs.com social network solution and service. This vibrant community allows Stratton Mountain guests a place to share blogs, stories, photos, videos and create a larger community of friends that share their love and passion for Stratton Mountain resort and all they offer.

Stratton Mountain Resort is another in a growing list of mountain resorts and related retailers using the solution and platform to meet the growing needs and demands of their usets looking for a social network and community relevant to their passions. This year Sugar Bowl in California launched -The Switch Board - and Buckman's Ski Shops launched - B Space - as a part of their e-commerce and social network strategy. In the team sports world the Detroit Pistons launched - Posting Up - using the 2dogs.com solution.

For more information of 2dogs.com and how best to launch and effective social network strategy to effectively leverage your brand assets, contact John Siewierski at jsiewierski@gmail.com, or call 303.554.0222.

Thursday, November 13, 2008 In blogs, email, social networks by http://mountainsportsclub.blogspot.com/

The debate rages on as more and more business is conducted trough blogs. With Q4 and an economic downturn, the raging questions of where to place resources is underway. We believe and continue to see tremendous opportunity in blogs for b to c and b to b efforts.

Here is a recent headline in the topic: Blogs are Pervasive and Part of Our Daily Lives

"There have been a number of studies aimed at understanding the
size of the Blogosphere, yielding widely disparate estimates of
both the number of blogs and blog readership. All studies agree,
however, that blogs are a global phenomenon that has hit the
mainstream.

http://bestdirectory.com/Recommends/BloggingBP

The reported numbers vary but agree that blogs are here to stay" is the proclamation.

comScore MediaMetrix (August 2008)
Blogs: 77.7 Mil unique visitors in the US
Facebook: 41.0 Mil | MySpace 75.1 Mil
Total internet audience 188.9 Mil

eMarketer (May 2008)
94.1 Mil US blog readers in 2007 (50% of Internet users)
22.6 Mil US bloggers in 2007 (12%)

Universal McCann (March 2008)
184 Mil WW have started a blog | 26.4 Mil US
346 Mil WW read blogs | 60.3 Mil US
77% of active Internet users read blogs - Now that is a market I want a piece of. Brand loyalties are just being established.

After blogs our next most frequently asked questions are related to email. How much, when and what to whom are the questions.

So if you don't have the cash flow or you're just sick of spending your hard earned money on Google Adwords or other paid advertising then you need to look seriously at this affordable
and effective blogging and an email blueprint.

On the question of the following, "Emails sends. When is best. Key to know for Q4" this is a piece we found interesting and we plan to test with clients in the coming weeks.

So if you don't have the cash flow or you're just sick of spending your hard earned money on Google Adwords or other paid advertising then you need to look seriously at this affordable
and effective blogging and an email blueprint.

Sunday-night anxiety. It's that nervous feeling that creeps up on you when you can picture all the work piled up on your desk for Monday morning. Fortunately or not, depending on how you look at it, people seem to be channeling that anxiety into action by using Sundays to check their e-mail before the official start to the work week.

The newest e-mail metrics report from MailerMailer confirms this new trend: e-mails sent on Sundays garner the highest open rates. From looking in my own inbox, I can only guess that the higher Sunday open rates are due to the lower overall e-mail volume. Typically, I don't get a lot of work-related e-mail on Sundays (yet!). If I were to check my e-mail on Sundays, which I try to refrain from doing, I would probably have more time to do online shopping.

Call us or email us for assistance in your blogging, social network, email and online strategies.