Siewierski Inc, LTD Blog

Thursday, June 09, 2016 In digital media, direct marketing services, ecommerce, email marketing, email solutions, Jim Morris, online media, strategic consulting by http://mountainsportsclub.blogspot.com/

Siewierski Consulting wishes to welcome a new client Jim Morris Environmental & Wildlife T Shirt Company, based here in Boulder. For the last 37 years Jim Morris has led his team of passionate activists and associates have produced high quality t shirts, hoodies, sweatshirts and more that feature environmental, species survival and wilderness causes with unique and distinctive art and designs. Looking for organic t shirts? We have a collection of these.

The catalog is mailed twice a year and is updated with new designs.Jim Morris T Short company specializes in creating custom t shirts that can utilize our art/designs and yours as well. These are often part of fundraisers for specific causes.


We are working with them on database organization and management for b to b and consumer facing. We will be managing and providing strategic direction for new email efforts on wholesale, custom and consumer sides of the business as well as an expanded and refined digital marketing efforts.

Wednesday, November 26, 2014 In Alpine Replay, email marketing, lift tickets, Ski resorts, social media by http://mountainsportsclub.blogspot.com/

Thanksgiving is upon us and another year is soon to come to an end. Each year I am amazed at how fast another year seems to go by. It has been a busy and full year to date with much to give thanks for.  As we head into the Thanksgiving holiday weekend we want to thank all our partners and clients for their business, time and consideration. The abundant snow bodes well for our snow clients and partners. The following is an update from this year to date on what is going on at Siewierski Consulting and with our clients.

1. Alpine Replay/Trace - The worlds most popular app for measuring performance and sharing your days skiing, snowboarding anywhere on the planet. This year we have started to re-brand the company as Trace. The app formerly known as AlpineReplay has been re-branded as TraceSnow. More and more resorts has selected TraceSnow as there platform for an app - resorts partners include Intrawest Resorts - Winter Park Resort, Steamboat Mountain Resort, Snowshoe, Stratton, Mt Tremblant, Blue Mountain Resort. Canaan Valley, China Peak, Mont Sainte Anne, Stoneham and Ski Vermont are independent resorts/association using the platform for custom medals, contest and to engage their mountain guests.

2. Wishlist - experiential gift giving like you have never seen. Categories include: Urban Living, Adventure, Relaxation, Charming Getaways, Adrenaline, Premium Getaways. Real estate agents from companies like ReMax, 8Z, Coldwell Banker, Fuller Soothby's are using Wishlist for closing gifts and referrals. Companies are using Wishlist for employee incentives and rewards and client thank you gifts that are memorable. Call us to find out more. This past year we added new categories like Premium Getaways, continued to add new vendors and Colorado companies as well as recent launch and expansion into California.

3. Email marketing and digital marketing solutions. - new clients we wish to welcome Include Wishlist, Golf Ball Droppers.

4. Mountain Sports Club - new partnerships with Bring a Friend to ski/snowboard, Learn to ski/snowboard month and Master Fit Enterprise/America's Best Bootfitters. The number of ski areas participating continues to grow as does our membership. The email list we reach out to is now just over 89,000 and growing.

5. Mountain Action Network - Continues to offer digital reach of skiers, snowboarders and mountain sports enthusiasts in our network of site partners. Reaching millions through targeted content site partners.

Please reach out to us with any questions or projects we can help with.

Monday, July 26, 2010 In email, email marketing, social media by http://mountainsportsclub.blogspot.com/

Daily we here more and more on the ongoing debate of social media vs email for online marketers. Today we found more on this with the following, "A new report from Econsultancy suggests that email still beats social networks when it comes to marketing for e-commerce. The report says that over a third (37%) of consumers don't use a social networking site, and that those who have become a "fan" or "friend" of a company or brand online are still in the minority." For more on the story and report from Web Pro News.

The big number for us is that over a third are not even engaged in the social media marketplace. While growth and adoption is huge we know there is some drop out and soft engagement in the users numbers from the social media interests. Email is still easier to use and track with a larger user base. That being said integrating with a solid social media strategy adds value to each component.

Thursday, June 24, 2010 In email marketing, social media by http://mountainsportsclub.blogspot.com/

I continue to find it interesting when I see various pundits, or more frequently those with a vested position supported by the claim, claiming email will be dead. Granted we are users and believers in email as a company, but we continue to work with more and more companies and organizations making sure email, social media. online efforts and offline are all integrated.  None is the silver bullet all by their self. Leveraging and planning strategic campaigns with all continue to prove the be the most successful.

I am curious as to what the readers think on this topic that email is going away and it is all about social media. Interesting story on statements made by Facebook COO, Sheryl Sandberg, at a Nielsen event. See comments in this article covering this mistaken position.

Wednesday, June 23, 2010 In email marketing, social media by http://mountainsportsclub.blogspot.com/

SkiGroup.net, a Boulder, CO based ski and snowboard wholesale tour operator has just announced selecting the Lyris email solution from Siewierski Consulting as the foundation for their new email marketing efforts. SkiGroup.net has used Siewierski Consulting to develop and assist in the launch of their social media strategy.

The increasing importance of social media and email marketing are foundational for success in today's marketplace especially among savvy online users that dominate the ski marketplace. By leveraging a new web site with an integrated email and social media strategy SkiGroup,net will make it easier for their customers, clients and prospects to stay engaged and informed.

For more information on social media strategies integrated with web, offline and email marketing contact Siewierski Consulting at 303.554.0222 for a free evaluation.

Wednesday, May 20, 2009 In email marketing, online trends, social media by http://mountainsportsclub.blogspot.com/

Given the current state of the economy a recent report showing the luxury market users growing online and looking for more value it is not a surprise. An article on eMarketer - "When the Going Gets Tough, the Rich Go Online. This is a shrinking market as more and more people has lost significant wealth. The market is also getting noisier requiring brands ot be more sophisticated in their online efforts.

“Luxury brand marketers must stay top-of-mind with wealthy Internet users by offering superior customer service, personalized products, and exclusive offers and invitations,” says Ms. Phillips. “Other marketers hoping to catch the affluents who are ‘trading down’ must raise the bar in their online efforts—not merely by advertising, but by explaining how their products or services fit in with the ‘new’ affluent lifestyle.”

For online retailers, keeping up with the Joneses will not be easy.

With the explosion in social media, continued fragmentation of traditional media with growing use of online technology as the primary communication vehicle, across demographic sectors marketers now more than ever need to be engaging and strategic on how they leverage assets, including content and knowledge to effectively maintain and gain customer business. While infatuation is currently a part of the social media landscape companies will be compelled to integrate with email, off line marketing efforts while being true to their brand. The luxury market may prove to be more demanding than most, but the rewards are significant.

Monday, December 08, 2008 In email marketing, Email services, permission based email marketing by http://mountainsportsclub.blogspot.com/

We continue to focus on delivering and growing email campaigns with our customers. The importance of email is more and more obvious in an economic downturn as we are experiencing because only tactics and approaches that deliver are growing as opposed to being cut. The following are several key take aways from a recent Whitepaper from our email partner Exact Target.

Perhaps no drum has been beaten as loud and proud in email marketing circles as the Direct Marketing

Association’s annual finding that email delivers the highest return-on-investment (ROI) of any directmarketing tactic—online or off.5 In its 2008 survey, the DMA found that email generated $45.06 for every dollar spent. That’s an ROI of over two times that of other online marketing tactics surveyed and over six times that of catalog direct marketing.

So, according to the DMA, email delivers the most bang for your buck. As Ken Magill from Direct Magazine recently said, “[W]hile e-mail’s ROI far outpaces every other
channel, spending on it lags far behind, possibly because it remains primarily a retention vehicle and its deployment costs are far lower than other channels.”
Savvy email marketers understand that email deployment is only a small part of the investment required to do email right. The other key components for success are:

Personnel: Hiring and retaining knowledgeable, committed email marketing experts who are in it to build long-term results rather than pad their resumes with short-term gains.

Data Integration: Investing time and personnel in a strategy that brings website, point-of-sale, CRM, and response data together in a way that can be leveraged to make all email and one-to-one customer interactions more relevant, personal, and timely.

With data integration in place, your company will be able to introduce increasing levels of segmentation and personalization into your email marketing program. This effort will translate into email capable of honoring what we call “The Four Rights:”

The right message

Sent to the right person

At the right time

Through the right channel

In explaining this to your C-Suite, it is imperative that you demonstrate that personalization is about far more than beginning your email with, “Dear [Subscriber].” It is about using the information your subscribers share with you, combining it with data you know about them from point of sale, CRM systems, and previous online interactions, and then delivering content that actually aligns with their needs and interests.

Examples include:

Delivering account status information

Tailoring product content inclusions based on predictive or behavioral modeling

Populating email content based on abandoned cart contents or site search and browsing history

Moving individual subscribers to a less frequent email schedule based on explicit subscriber requests or automated response analysis

For a copy of the whitepaper or more information on our email services contact Siewierski Consulting at 303.554.0222.

Tuesday, October 28, 2008 In email marketing, social networking, video by http://mountainsportsclub.blogspot.com/

As the election nears and everyone is looking and hoping that bottom has been found in the marketplace we find it imperative to keep topics alive to help you make the right decisions to keep your business thriving.

One question we are asked everyday is, "Will online sales continue to grow in the face of the economic downturn?" If so how much and will it be across the board. Our expectation is that online sales will be up, but there will be winner and losers. Not everyone will show an increase even past stars may very well stumble.

The word form the experts varies. Here is one analysis that states "Good but not great"

http://blog.shop.org/2008/10/24/holiday-08-good-but-not-great/

Now on the email front with increase cost of direct mail more and more marketers are using email more often. The tendency is to send more Q4. Will this strategy help or hurt? What are the costs long terms vs short term gain? See this analysis. While during the holiday stretch there is more tolerance for increased frequency, one must segment, personalize and target. Mass batch and blast over time erodes your brand and business loyalty. This is a time to stand out and spend time making sure your campaigns have relevance and speak to the needs and wants of your audience.

http://www.usatoday.com/money/industries/retail/2008-10-24-online-discounts_N.htm

Email, video & Social networks

With Social networks and video still all the rage, where does email fit? As we have proposed to
clients, use email to drive customers to video and social networks. Coordinate all three elements together in a synchronized fashion to truly drive results and interactivity. Contests and then celebration of the winners and their user generated content that engages and tells your story for you will ensure success on all three fronts and a larger aggregate share of market and brand awareness.

http://www.clickz.com/showPage.html?page=3631272

Tell us your thoughts and let us know what is working for you.


October 28, 2008

Friday, September 19, 2008 In email marketing, Mail I Want. Email append by http://mountainsportsclub.blogspot.com/

Ski Washington the trade association for the state of Washington ski areas has selected Siewierski Consulting and the email solution Mail I Want as the vendor for their email marketing and messaging campaigns for the winter 2008.09. Siewierski Consulting's Mail I Want email service will be used to effectively deliver Powder Alerts and marketing messaging to ski and snowboard enthusiasts to keep them informed of changing snow conditions,

The challenging and rapidly changing world of sophisticated email marketing and delivery is an area of expertise for Siewierski Consulting. The Mail I Want solution has been used since 1999 by ski resorts, newspapers, media companies, trade associations and retailers to deliver time sensitive and critical marketing messages. One of the first permission based email solutions, Mail I Want delivers millions of emails to customers requesting timely news and specials on a daily basis.

For more information on how these services can help your company or organization increase your bottom line contact Siewierski Consulting at 303.554.0222.

Tuesday, April 01, 2008 In email marketing, stupid gifts, stupid jokes, stupid.com by http://mountainsportsclub.blogspot.com/

Stupid.com one of the original e-commerce sites has selected the team at Siewierski Consulting and the Exact Target email solution to lead them into the forefront of email marketing and communication.

Recently acquired by the Lotus Internet Group Stupid.com will now send timely and personalized emails to their customers requesting the funniest merchandise available online.
Their goal is to make shopping funny.

Stupid.com offers one of the most complete selections of politically incorrect gifts.
Stupid.com is a must online shopping destination this political year and for all your stupid shopping needs.

Wednesday, January 16, 2008 In Alyeska Resort, email marketing, Mail I Want. Email append, permission based email marketing by http://mountainsportsclub.blogspot.com/

Alyeska Resort in Girdwood Alaska is the most recent mountain resort destination to select the team at Siewierski Consulting and their widely used email marketing platform Mail I Want for upgrading their email marketing efforts. More and more companies continue to look for the ease of use, targeted marketing, and essential business reporting that is found in the Mail I Want email solution to deliver targeted marketing messaging via email.

With a high ROI compared to other marketing options email continues to grow in use and adoption by sophisticated marketing teams. Other resorts using the Siewierski Consulting and Mail I Want email solution include: Sun Valley Resort, Idaho Ski Areas Association, Camelback Ski and Beach Resort, Wild Mountain, Wildcat Mountain, Shawnee Ski Area, Solitude Mountain Resort, Spirit Mountain and many more.

For details and a free demo on this profitable and success producing email solution contact:
Siewierski Consulting
825 South Broadway, Suite 25
Boulder, CO 80305
303.554.0222

Sunday, May 06, 2007 In email marketing, permission based email by http://mountainsportsclub.blogspot.com/

The Alpenhof Lodge in Teton Village at the base of Jackson Hole has selected Siewierski Consulting and the Mail I Want email solutions as the team to guide and deploy email marketing to past guests and prospects. The Alpenhof Lodge joins the growing number of lodging properties and tour operators using the Mail I Want email solution with Siewierski Consulting providing the strategic guidance in creating, deploying and executing the email communication.

The Alpenhof Lodge has been a mainstay at Teton Village for decades and provides a unique and disinctive lodge and alpine style environment for their guests.

Siewierski Consulting and Mail I Want team to provide email marketing services, email append and strategic guidance and consulting services to ensure companies maximize the power of email marketing. The principals at Siewierski Consulting have been using permission based email communication and marketing for over 12 years.

Friday, February 23, 2007 In email marketing, Exact Target, Mail I Want. Email append by http://mountainsportsclub.blogspot.com/

The start of the new year and first quarter of the new year has seen Siewierski Consulting add an additional email option with award winning Exact Target, and our first ET client PhocusWright. This underscores the continuing importance of email in the marketing mix. A recent DMA report shows email marketers with an ROI of over $50 for every dollar spent. When this is looked at closer the Return On Investment is even higher for those marketers who are segmenting and targeting their messages. More and more of our clients are taking a closer look at email as a critical component of their overall marketing mix.

The effort to segment and taget is becoming increasingly inportant as more and more retailers and companies enter the space and comeptition heats up. This is requiring more and more companies to invest in solutions that are able to integrate with web analytics and customer database efforts. The old days of simply blasting away emails is long gone.

Please think through this onclusion from a recent study by Marketing Sherpa shows that "the percent of traffic driven from email house lists(campaigns sent to your ownopt-in list of buyers and prospects) is remarkably steady across all sectors and sites. ... House emails can get extremely high ROI, often better than search campaigns(... they are past purchasers)..... Sites willing to push the envelope aggressively and get email response beyond the norm can stand out in the field where everyone appeasr to be average." This what we are accomplishing wiht our clients.

One area that is showing great returns is for retailers and any business focussed on targeting large metro areas where costs of mass media are prohibitive. Targeted email to previous customers and prospects who ask to recieve email notices of sales, special offers, new arrivals and events is outperforming virtually any other marketing and advertising/communication medium.

In addition to adding the Exact Target email solution as an option for clients, we recently were selected as the agency of record for all sales and support of Mail I Want for the snowsports, outdoor and travel industries. See recent press release on this announcement. Shawnee Mountain Ski Area, SkiClinics.com/Egan Entertainment are the most recent new clients to start using our Mail I Want email solution.

Email append continues to be another key component of the overall email strategy. Many of our clients are using this as a way to grow the email opt in list with permission from existing customers who may have not chosen to do so at original point of contact. For more information on any of these services contact us at info@siewierski.com or visit our web site at www.siewierski.com.