NY Times Announces Digital Subscriptions

With today's announcement that the NY Times will begin to introduce different versions of a digital subscription to have full access to all their online content, the discussion is surely to heat up as to whether this is a viable business model and will the consumer buy it. The Wall Street Journal has proven to be one of the few to effectively execute such a strategy. As old media continues to wrestle with the consumption change and corresponding carnage in their advertising another solution that is effective needs to emerge.  

What are your thoughts? Will you subscribe? I will test to see how well it works.