Mountain Sports Club of North America and Shell Gas Joint Promotion Targets Skiers and Snowboarders

Boulder December 29, 2006

Mountain Sports Club of North America is pleased to announce participation in the Shell Ski Free promotion. This promotional program builds on our effort to not only drive incremental skiers and snowboard visits to resorts and corresponding merchants, but to help them build a database of who these skiers and snowboarders. By sending participants to the web to register for the valuable savings vouchers, resorts now have the name, email and mailing address of those who redeem the vouchers and visit their resort.

The marketing budget for this promotional program includes $500,000 of media, 550 Shell Stations and 1 million vouchers are being distributed throughout Idaho, Washington, Colorado and Oregon to encourage folks to go out skiing and if additional information is required go to the website.

"We are pleased to collaborate with the Mountain Sports Club in providing
more value for our clients in the Pacific Northwest - Estelle West,".

A promotion that targets vacationing, regional weekend and destination market skiers and outdoor enthusiasts. Strong in season promotion, now with email messaging.

This program builds on existing promotions where the Mountain Sports Club membership is featured and included as part of the 4th and 5th Grade passport programs in the Pacific Northwest and Ski New Hampshire. By encouraging more participation to these target groups with incentives there is a higher likelihood of converting the users to more frequent participation in skiing and snowboarding.

The Mountain Sports Club program provides skiers and snowboarders extensive discounts and savings on lift tickets, lodging, travel, shopping and more. Members register for this new online service at The service is also being provided as a gift on purchases of $50 or more through specialty retailers – Sun and Ski Sports (16 locations in 7 states across the South), Ski Chalet with 3 locations on the DC and Northern Virginia metro region and The Ski Stop in Long Island, New York.

For more information contact:
John Siewierski
Mountain Sports Club of North America
3360 Dover Drive
Boulder, CO 80305
303.829.1699 phone – 303.499.9553 fax -