Blogs & When to email
The debate rages on as more and more business is conducted trough blogs. With Q4 and an economic downturn, the raging questions of where to place resources is underway. We believe and continue to see tremendous opportunity in blogs for b to c and b to b efforts.
Here is a recent headline in the topic: Blogs are Pervasive and Part of Our Daily Lives
"There have been a number of studies aimed at understanding the
size of the Blogosphere, yielding widely disparate estimates of
both the number of blogs and blog readership. All studies agree,
however, that blogs are a global phenomenon that has hit the
mainstream.
http://bestdirectory.com/Recommends/BloggingBP
The reported numbers vary but agree that blogs are here to stay" is the proclamation.
comScore MediaMetrix (August 2008)
Blogs: 77.7 Mil unique visitors in the US
Facebook: 41.0 Mil | MySpace 75.1 Mil
Total internet audience 188.9 Mil
eMarketer (May 2008)
94.1 Mil US blog readers in 2007 (50% of Internet users)
22.6 Mil US bloggers in 2007 (12%)
Universal McCann (March 2008)
184 Mil WW have started a blog | 26.4 Mil US
346 Mil WW read blogs | 60.3 Mil US
77% of active Internet users read blogs - Now that is a market I want a piece of. Brand loyalties are just being established.
After blogs our next most frequently asked questions are related to email. How much, when and what to whom are the questions.
So if you don't have the cash flow or you're just sick of spending your hard earned money on Google Adwords or other paid advertising then you need to look seriously at this affordable
and effective blogging and an email blueprint.
On the question of the following, "Emails sends. When is best. Key to know for Q4" this is a piece we found interesting and we plan to test with clients in the coming weeks.
So if you don't have the cash flow or you're just sick of spending your hard earned money on Google Adwords or other paid advertising then you need to look seriously at this affordable
and effective blogging and an email blueprint.
Sunday-night anxiety. It's that nervous feeling that creeps up on you when you can picture all the work piled up on your desk for Monday morning. Fortunately or not, depending on how you look at it, people seem to be channeling that anxiety into action by using Sundays to check their e-mail before the official start to the work week.
The newest e-mail metrics report from MailerMailer confirms this new trend: e-mails sent on Sundays garner the highest open rates. From looking in my own inbox, I can only guess that the higher Sunday open rates are due to the lower overall e-mail volume. Typically, I don't get a lot of work-related e-mail on Sundays (yet!). If I were to check my e-mail on Sundays, which I try to refrain from doing, I would probably have more time to do online shopping.
Call us or email us for assistance in your blogging, social network, email and online strategies.
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