Social Media Work Shops at Mountain Travel Symposium in Keystone
Social Media Work Shops at the Mountain Travel Symposium in Keystone this past week highlighted the growing importance this growing element of the online world has become in the marketing mix. On Thursday morning, April 2, Bruce Rosard of PhocusWright moderated a panel on the topic of changes, tools and opportunity for resorts, tour operators, lodging properties and business targeting the traveling Mountain vacation and local markets using social media. Topics included Facebook, Twitter, My Space, Blogs, wifi and more with a panel that included representatives form Tavelocity, Google, wireless networks and GPS tracking technology.
The panel included John Siewierski, of Siewierski Consulting and Flaik, presenting case studies on how to successfuly deploy a social media strategy using the 2dogs.com solution and at resorts with new GPS tracking technology from Flaik. A case study on how GPtours.com has used the 2dogs solution to build a community of almost 8,000 Grand Prix enthusiasts and selling trips and tours that costs $10,000 to $15,000 per trip. Resorts using this solution include Stratton Mountain, Sugar Bowl and Monarch as well as resort associations and recently the Detroit Pistons.
Social media is becoming more and more important as seen by the packed room attending these sessions. Once example of how fats tis is happening is Travelocity's decision to hire a director for social media marketing. Panelist Cady Wolf, a vice president and partner with the company announced to the crowd.
Look for more and more companies to add this to their marketing teams or make sure this task is integrated into all makrketing efforts.
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