Siewierski Inc is run and operated by R. John Siewierski, serial entrepreneur with a passion for life and the outdoors. The objective at Siewierski Inc is to identify companies and organizations where we can make a significant and measurable contribution to their growth and overall bottom line. Shared values for work and the world we live in become the foundation upon which new business relationships are cultivated, developed and nurtured.
The word is out that Goggle will be re branding both Picasa and Blogger in the next month or two. The relaunch and branding effort to unify Google services and products is tied to the launch of Google+ coming in the next month. These 2 services will be called Google Photos and Google Blogs according to sources. Fore more details see related story.
With today's announcement that the NY Times will begin to introduce different versions of a digital subscription to have full access to all their online content, the discussion is surely to heat up as to whether this is a viable business model and will the consumer buy it. The Wall Street Journal has proven to be one of the few to effectively execute such a strategy. As old media continues to wrestle with the consumption change and corresponding carnage in their advertising another solution that is effective needs to emerge.
What are your thoughts? Will you subscribe? I will test to see how well it works.
The ongoing debate on does social media sites like twitter or Facebook mean the demise of blogging or email. We continue to hear this as noise that distracts from reality. A very good summary and analysis of this discussion is found in this article - Is Blogging Really in Danger Because of Social Networks?
The following helps to put this discussion in proper perspective from our vantage point:
Qouted from referenced story on WebProNews.com - "Blogging has legs — it's been growing now for more than a decade, but it's not a 'new thing' anymore," says Mullenweg. "Underneath the data in the article there's an interesting super-trend that the Times misses: people of all ages are becoming more and more comfortable publishing online."
As is established every time this debate comes up, blogging and social media sites like Facebook and Twitter complement one another. End of story. Without blogs, people would have less interesting content to share on Facebook and Twitter. Without Facebook and Twitter, bloggers would have a harder time getting the readers.
Kopytoff does make a critical point, however. The lines aren't always crystal clear about what is truly "blogging" and what isn't. Even Twitter use is often called "microblogging".
We are seeing daily in the rapidly changing world how blogging and the various forms of social media are now working to drive change at every level in our world. Bloggers may very well be more powerful agents of change than any modern day army.
We need to continue to use an integrated approach to each of these strong communication tools in our business and daily lives.
I find it very interesting as Facebook is down midday that there are conversations starting on twitter regarding this and I am not seeing lead stories on old media web sites. As these titans of new media battle with ever emerging new forms reliability or performance will remain a key part of winners. What are your thoughts? Did Facebook going down impact you at all?
With all the social media rage and discussions on how best to use and leverage the various options, such as twitter, it is no wonder the hack yesterday happened. It sure seems to have been rather quickly resolved. We are curious if it impacted your business. If so let us know how. Quick story at NY Times goes over the incident(s) - http://bits.blogs.nytimes.com/2010/09/21/twitter-hacked-tuesday-morning/?hpw.
