Siewierski Inc, LTD Blog

Monday, July 26, 2010 In email, email marketing, social media by http://mountainsportsclub.blogspot.com/

Daily we here more and more on the ongoing debate of social media vs email for online marketers. Today we found more on this with the following, "A new report from Econsultancy suggests that email still beats social networks when it comes to marketing for e-commerce. The report says that over a third (37%) of consumers don't use a social networking site, and that those who have become a "fan" or "friend" of a company or brand online are still in the minority." For more on the story and report from Web Pro News.

The big number for us is that over a third are not even engaged in the social media marketplace. While growth and adoption is huge we know there is some drop out and soft engagement in the users numbers from the social media interests. Email is still easier to use and track with a larger user base. That being said integrating with a solid social media strategy adds value to each component.

Thursday, June 24, 2010 In email marketing, social media by http://mountainsportsclub.blogspot.com/

I continue to find it interesting when I see various pundits, or more frequently those with a vested position supported by the claim, claiming email will be dead. Granted we are users and believers in email as a company, but we continue to work with more and more companies and organizations making sure email, social media. online efforts and offline are all integrated.  None is the silver bullet all by their self. Leveraging and planning strategic campaigns with all continue to prove the be the most successful.

I am curious as to what the readers think on this topic that email is going away and it is all about social media. Interesting story on statements made by Facebook COO, Sheryl Sandberg, at a Nielsen event. See comments in this article covering this mistaken position.

Wednesday, June 23, 2010 In email marketing, social media by http://mountainsportsclub.blogspot.com/

SkiGroup.net, a Boulder, CO based ski and snowboard wholesale tour operator has just announced selecting the Lyris email solution from Siewierski Consulting as the foundation for their new email marketing efforts. SkiGroup.net has used Siewierski Consulting to develop and assist in the launch of their social media strategy.

The increasing importance of social media and email marketing are foundational for success in today's marketplace especially among savvy online users that dominate the ski marketplace. By leveraging a new web site with an integrated email and social media strategy SkiGroup,net will make it easier for their customers, clients and prospects to stay engaged and informed.

For more information on social media strategies integrated with web, offline and email marketing contact Siewierski Consulting at 303.554.0222 for a free evaluation.

Sunday, February 28, 2010 In Search Engine Optimization, social media by http://mountainsportsclub.blogspot.com/

With more and more companies using social media strategies to more effectively it is no surprise to see Google announce they are adding more significance to the weight of Facebook posts for corporate and business web sites. A recent article on this on web pro news highlights this recent shift.

At Siewierski Consulting we continue to help more and more companies plan and launch coordinated social media strategies. Recently I attended and participated in a panel in Chamonix France presented by PhocusWright at the International Travel Symposium. View the entire panel at at http://www.klewel.com/private/its10/its_2010_sample.html Use login - its and password xtPvf03z.

Another excellent resource and reading for any business team is the book Groundswell. It's a bestselling book based on analysis by Forrester Research filled with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. We have found it to be very thought provoking and full of ideas for all companies to harness this new medium.

In Ski TV Network by http://mountainsportsclub.blogspot.com/

Recently Ski TV Network announced three new resorts coming live with their own channels. Bear Valley Resort in California, Mt Hood Meadows in Oregon and now Cannon Mountain in New Hampshire have joined the growing network of resorts in the United States that belong to the Ski TV Network.

In addition to new resorts this season has seen the Ski TV Network add new content partners RSN and TGR movies. For more information on having your resort join this HDTV placed based cable tv network contact Siewierski Consulting at 303.554.6555.