New Site Launch for RebelBoardSports.com
Retail Concepts in Houston Texas quietly, announced the launch of their first pure play e-commerce site - www.RebelBoardSports.com . This new effort and site targets the 13 - 25 action sports board and lifestyle market. Heavily dominated by young males this site will focus on the lifestyle and boardsports of snowboarding, skateboarding, wakeboarding, water skiing and the accompanying culture.
To promote the upcoming launch, targeted for May 2007, they have started with a promotion titled the "Great Rebel Schwag Giveaway". They are giving away gear to registrants for their My Space friends list and email list each week up till launch. To help promote this new effort and site they have launched a site on My Space declaring - "Join the rebelution" and encouraging this audience to join in the fun. Comments are flowing into their site as are new friends like Burton, Billabong girls, Spy Optics, Transworld Skateboarding, Wakeboading Magazine and a rapidly growing list of notables in this space.
This weeks first giveaway is an Adio Shaun White Skate Shoe. Make sure to join and win some free gear.
Check this site and effort out. It will worth following how they use the new medium to launch their first pure play brands with out an accompanying store. Retail Concepts currently operates two online e-commerce sites - Sun and Ski Sports at www.SunandSki.com and Ski Chalet at www.SkiChalet.com . This summer they will relaunch the Ski Stop site at www.skistop.com to be a fully functioning e-commerce site to compliment the brick and mortar presence of each.
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