Siewierski Inc, LTD Blog

Thursday, November 13, 2008 In blogs, email, social networks by http://mountainsportsclub.blogspot.com/

The debate rages on as more and more business is conducted trough blogs. With Q4 and an economic downturn, the raging questions of where to place resources is underway. We believe and continue to see tremendous opportunity in blogs for b to c and b to b efforts.

Here is a recent headline in the topic: Blogs are Pervasive and Part of Our Daily Lives

"There have been a number of studies aimed at understanding the
size of the Blogosphere, yielding widely disparate estimates of
both the number of blogs and blog readership. All studies agree,
however, that blogs are a global phenomenon that has hit the
mainstream.

http://bestdirectory.com/Recommends/BloggingBP

The reported numbers vary but agree that blogs are here to stay" is the proclamation.

comScore MediaMetrix (August 2008)
Blogs: 77.7 Mil unique visitors in the US
Facebook: 41.0 Mil | MySpace 75.1 Mil
Total internet audience 188.9 Mil

eMarketer (May 2008)
94.1 Mil US blog readers in 2007 (50% of Internet users)
22.6 Mil US bloggers in 2007 (12%)

Universal McCann (March 2008)
184 Mil WW have started a blog | 26.4 Mil US
346 Mil WW read blogs | 60.3 Mil US
77% of active Internet users read blogs - Now that is a market I want a piece of. Brand loyalties are just being established.

After blogs our next most frequently asked questions are related to email. How much, when and what to whom are the questions.

So if you don't have the cash flow or you're just sick of spending your hard earned money on Google Adwords or other paid advertising then you need to look seriously at this affordable
and effective blogging and an email blueprint.

On the question of the following, "Emails sends. When is best. Key to know for Q4" this is a piece we found interesting and we plan to test with clients in the coming weeks.

So if you don't have the cash flow or you're just sick of spending your hard earned money on Google Adwords or other paid advertising then you need to look seriously at this affordable
and effective blogging and an email blueprint.

Sunday-night anxiety. It's that nervous feeling that creeps up on you when you can picture all the work piled up on your desk for Monday morning. Fortunately or not, depending on how you look at it, people seem to be channeling that anxiety into action by using Sundays to check their e-mail before the official start to the work week.

The newest e-mail metrics report from MailerMailer confirms this new trend: e-mails sent on Sundays garner the highest open rates. From looking in my own inbox, I can only guess that the higher Sunday open rates are due to the lower overall e-mail volume. Typically, I don't get a lot of work-related e-mail on Sundays (yet!). If I were to check my e-mail on Sundays, which I try to refrain from doing, I would probably have more time to do online shopping.

Call us or email us for assistance in your blogging, social network, email and online strategies.

Monday, November 03, 2008 In 2Dogs.com, socila networks by http://mountainsportsclub.blogspot.com/

As the country engages in the last rites of this presidential election we have one thing to say to
everyone. Go vote. Make your voice be heard as it does and can make a difference. We are fortunate to live in the American democracy.

As we continue to spend more time with various social network applications for our businesses and those of clients here are some interesting observations and morsels uncovered today.

Guy Kawasaki's use of Twitter is a great living example of how the new Twitter phenomena is driving the success of his online property alltop.com.

This is a great interview with Guy Kawasaki on his efforts and project:

http://www.vator.tv/news/show/2008-11-02-guy-kawasaki-on-why-twitter-is-key-to-alltop

We continue to be pleasantly pleased with the combined effort of our blogs, Facebook, MySpace, Linked In, Twitter and 2Dogs effort. The combined strength we are seeing continues further time and resource commitment. Observation: it is not one silver bullet but a synergistic strength to reach the market very effectively. It needs to be ongoing and thought out. This entire space allows lots of testing and quick response.

I have been using Twitter for the last couple of weeks and keep finding great resources and making connections. Very surprised. Let's share tweets...

For more detail on Digital Marketing solutions and support contact us at www.Siewierski.com. be sure to follow and join us at MySpace, Facebook, Linked In and Twitter.

Tuesday, October 28, 2008 In email marketing, social networking, video by http://mountainsportsclub.blogspot.com/

As the election nears and everyone is looking and hoping that bottom has been found in the marketplace we find it imperative to keep topics alive to help you make the right decisions to keep your business thriving.

One question we are asked everyday is, "Will online sales continue to grow in the face of the economic downturn?" If so how much and will it be across the board. Our expectation is that online sales will be up, but there will be winner and losers. Not everyone will show an increase even past stars may very well stumble.

The word form the experts varies. Here is one analysis that states "Good but not great"

http://blog.shop.org/2008/10/24/holiday-08-good-but-not-great/

Now on the email front with increase cost of direct mail more and more marketers are using email more often. The tendency is to send more Q4. Will this strategy help or hurt? What are the costs long terms vs short term gain? See this analysis. While during the holiday stretch there is more tolerance for increased frequency, one must segment, personalize and target. Mass batch and blast over time erodes your brand and business loyalty. This is a time to stand out and spend time making sure your campaigns have relevance and speak to the needs and wants of your audience.

http://www.usatoday.com/money/industries/retail/2008-10-24-online-discounts_N.htm

Email, video & Social networks

With Social networks and video still all the rage, where does email fit? As we have proposed to
clients, use email to drive customers to video and social networks. Coordinate all three elements together in a synchronized fashion to truly drive results and interactivity. Contests and then celebration of the winners and their user generated content that engages and tells your story for you will ensure success on all three fronts and a larger aggregate share of market and brand awareness.

http://www.clickz.com/showPage.html?page=3631272

Tell us your thoughts and let us know what is working for you.


October 28, 2008

Friday, September 19, 2008 In email marketing, Mail I Want. Email append by http://mountainsportsclub.blogspot.com/

Ski Washington the trade association for the state of Washington ski areas has selected Siewierski Consulting and the email solution Mail I Want as the vendor for their email marketing and messaging campaigns for the winter 2008.09. Siewierski Consulting's Mail I Want email service will be used to effectively deliver Powder Alerts and marketing messaging to ski and snowboard enthusiasts to keep them informed of changing snow conditions,

The challenging and rapidly changing world of sophisticated email marketing and delivery is an area of expertise for Siewierski Consulting. The Mail I Want solution has been used since 1999 by ski resorts, newspapers, media companies, trade associations and retailers to deliver time sensitive and critical marketing messages. One of the first permission based email solutions, Mail I Want delivers millions of emails to customers requesting timely news and specials on a daily basis.

For more information on how these services can help your company or organization increase your bottom line contact Siewierski Consulting at 303.554.0222.

In Ski TV Network by http://mountainsportsclub.blogspot.com/

The groundbreaking Ski TV Network continues to build an extensive national network of participating ski resort partners nationwide. In just over one year, the world's first placed based High Definition TV network will be available at over 50 resorts. By the time the snow flies and resorts open there are expected to be over 70 ski resort partners in the US.

In the last few weeks new resorts include - Shawnee in Pennsylvania, Swain Mountain in Western New York, Stevens Pass in Washington, Lutsen Mountain in Minnesota, Waterville Valley in New Hampshire, Brian's Head in Utah, Lost Valley in Maine, Jay Peak Resort in Vermont and Granite Peak and Wilmot Ski Area in Wisconsin.

The following is a list of current resort partners for the coming year. Look for more resort partner announcements in the coming weeks and months. For information on joining the Ski TV Network of resorts, or advertising options, contact John Siewierski at 303.554.0222.