Siewierski Inc is run and operated by R. John Siewierski, serial entrepreneur with a passion for life and the outdoors. The objective at Siewierski Inc is to identify companies and organizations where we can make a significant and measurable contribution to their growth and overall bottom line. Shared values for work and the world we live in become the foundation upon which new business relationships are cultivated, developed and nurtured.
I have found the new group started by John Clifford at Linked In, called the Resort Marketing Group to be pretty interesting. With the season coming to an end and preparation for next year well under way, I would suggest stopping by and joining in. There may be an informal gathering at the NSAA annual meeting and convention in Marco Island. Stay tuned.
Social media sure is all the buzz and a focus here as well.
Social Media Work Shops at the Mountain Travel Symposium in Keystone this past week highlighted the growing importance this growing element of the online world has become in the marketing mix. On Thursday morning, April 2, Bruce Rosard of PhocusWright moderated a panel on the topic of changes, tools and opportunity for resorts, tour operators, lodging properties and business targeting the traveling Mountain vacation and local markets using social media. Topics included Facebook, Twitter, My Space, Blogs, wifi and more with a panel that included representatives form Tavelocity, Google, wireless networks and GPS tracking technology.
The panel included John Siewierski, of Siewierski Consulting and Flaik, presenting case studies on how to successfuly deploy a social media strategy using the 2dogs.com solution and at resorts with new GPS tracking technology from Flaik. A case study on how GPtours.com has used the 2dogs solution to build a community of almost 8,000 Grand Prix enthusiasts and selling trips and tours that costs $10,000 to $15,000 per trip. Resorts using this solution include Stratton Mountain, Sugar Bowl and Monarch as well as resort associations and recently the Detroit Pistons.
Social media is becoming more and more important as seen by the packed room attending these sessions. Once example of how fats tis is happening is Travelocity's decision to hire a director for social media marketing. Panelist Cady Wolf, a vice president and partner with the company announced to the crowd.
Look for more and more companies to add this to their marketing teams or make sure this task is integrated into all makrketing efforts.
Statton Mountain recently launched a new social network community - YourSpace@stratton.com - using the 2dogs.com social network solution and service. This vibrant community allows Stratton Mountain guests a place to share blogs, stories, photos, videos and create a larger community of friends that share their love and passion for Stratton Mountain resort and all they offer.
Stratton Mountain Resort is another in a growing list of mountain resorts and related retailers using the solution and platform to meet the growing needs and demands of their usets looking for a social network and community relevant to their passions. This year Sugar Bowl in California launched -The Switch Board - and Buckman's Ski Shops launched - B Space - as a part of their e-commerce and social network strategy. In the team sports world the Detroit Pistons launched - Posting Up - using the 2dogs.com solution.
For more information of 2dogs.com and how best to launch and effective social network strategy to effectively leverage your brand assets, contact John Siewierski at jsiewierski@gmail.com, or call 303.554.0222.
The Ski TV Network is now active at over 60 US resorts in its second winter of operation. With nearly 70 resorts under contract and new features being rolled out the world's first HD place based cable network offers ski resorts in the US a unique promotional and entertainment service at no charge to participating resorts.
Resorts receive free advertising and customized resort content through this exciting new partnership. For more information on sponsorships and resort participation call John Siewierski at 303.554.0222 or email jsiewierski@gmail.com.
Participating resorts include the following resorts:
| California Bear Mountain Boreal Ridge Dodge Ridge Kirkwood Mountain High Snow Summit Sierra Summit Colorado Durango Mountain Resort Monarch Sol Vista Sunlight Mountain Winter Park Resort Connecticut Mohawk Mountain Idaho Brundage Lookout Mountain Silver Mountain Maine Lost Valley Shawnee Peak Massachusettes Nashoba Valley Michigan Cannonsburg Crystal Mountain Marquette Ski Brule Minnesota Afton Alps Lutsen Spirit Mountain Wild Mountain Montana Red Lodge Nevada Diamond Peak New Hampshire Cranmore Gunstock King Pine Waterville Valley Wildcat | New Jersey Hidden Valley Resort New Mexico Angel Fire New York Catamount Holiday Mountain Kissing Bridge Labrador Plattekill Song Mountain Swain North Carolina Appalachian Mountain Hawksnest Ski Beech Ohio Snow Trails Oregon Hoodoo Mountain Pennsylvania Blue Mountain Camelback Liberty Mountain Shawnee Mountain South Dakota Terry Peak Utah Brians Head Powder Mountain Sundance Resort Vermont Bromley Jay Peak Resort Smugglers Notch Virginia Wintergreen Washington Mount Spokane Stevens Pass Wisconsin Granite Peak Wilmot Mountain |
The growing importance of organic search and all search efforts continues to change and keep everyone dependent and focused on changes made at Google. The desire to incorporate an effective organic search strategy is at the foundation of more and more companies efforts.
A recent drive to enable personalized search results threatens many current efforts. The question of how much a downturn in budgets for pay per click ads on Googles Ad Words makes one wonder what is truly the driving force behind changes in how this is done. Given the Holy Grail position of Page rank in the Google universe this could signal a seismic shift in how companies apprach organic search efforts vs paid search for 2009.
Check out this article for more details and debate on ths topic:
http://www.webpronews.com/topnews/2008/12/17/what-will-google-serp-changes-mean-for-reputation-management
