Planes, Travel, Wired, Print and Socialism

The joys of flying and traveling for business are a far cry from what they once were, but I must admit that on a recent to my home town, where I combined work and pleasure, I finally made the point to block out time to simply buy a magazine to read and relax. This would prove to be relaxing and just the stimulus, albeit with no money from Uncle Sam unfortunately, for this post. In addition to conducting a quick email triage before getting on the plane, it was nice for there to be an easy to access free wifi with good connectivity at BWI airport. I must admit to also being partial to several airports that have good restaurants with good seafood and this is one of them . The BWI airport in Baltimore has a Philips Crab House – others airports of note IMHO are Boston’s Logan Airport with a few Legal Seafood locations and Houston’s Bush International airport with Pappadeux’s – provide incentive to get to the airport early and enjoy a real meal and treat before heading onto the plane where we all know the culinary experience is more of a punishment.

Not having read Wired for awhile, it beckoned from the rack. I will admit I found it interesting enough that I will reactivate a subscription. Yes even in the digital world where most prognosticators have announced the death of print there is still pockets of success. I found this issue very engaging with the article on Googlenomics and the role math plays for then in the own internal economy. I loved the article on how social media and digital media are leading to a new socialism even though they are rooted in libertarian effort to decentralize and liberate each and everyone one of us. I found it disturbing and amusing how the “socialism” word has been bantered about over the last 18 months and clearly the lack of understanding shown by the media and most of our citizenry as is evidenced in the rants of TV, radio and the blogosphere.

Often I have felt the great political treatise that needs to be written and articulated is how to reconcile the ontological gap between liberty, individual freedoms and the role of the state with respect to the social responsibility of large mass democracy and governments. The way society, technology, media and government has evolved lends that past understandings of social institutions and the traditional political ideologies obsolete and inadequate for understanding today’s world and building new working models to cultivate the best out of each of us and our communities and countries.

Spring thoughts on search - as in bing, and Google Chrome

Some random thoughts on various topics as spring stays wet and cool in the Colorado Front Range, the weather is not always like this to start summer but I find it quite nice. Everything is green and in full blooms with wild flowers going crazy with color.

After having my laptop stolen at a trade show I have had the joys of getting a new computer and rebuilding and reloading the newest workhorse. It has truly been a pain. As I have been adding software and getting everything just right again I have experimented with the Google Chrome browser. I like Chrome, but it crashes too often when I have too many windows open. Not sure if anyone else has experienced this but I do hope they fix it. Speaking of Google, and yes I do profess to a google centric bias in many ways, here is hoping that bing - Microsoft's newest lob into the search market, is successful and then someone else can make a dent into search market share.


What are your thoughts and experience so far with Google Chrome or Microsift new launch of Bing?


Online Trends - Luxury Market, Social Media ....

Given the current state of the economy a recent report showing the luxury market users growing online and looking for more value it is not a surprise. An article on eMarketer - "When the Going Gets Tough, the Rich Go Online. This is a shrinking market as more and more people has lost significant wealth. The market is also getting noisier requiring brands ot be more sophisticated in their online efforts.

“Luxury brand marketers must stay top-of-mind with wealthy Internet users by offering superior customer service, personalized products, and exclusive offers and invitations,” says Ms. Phillips. “Other marketers hoping to catch the affluents who are ‘trading down’ must raise the bar in their online efforts—not merely by advertising, but by explaining how their products or services fit in with the ‘new’ affluent lifestyle.”

For online retailers, keeping up with the Joneses will not be easy.

With the explosion in social media, continued fragmentation of traditional media with growing use of online technology as the primary communication vehicle, across demographic sectors marketers now more than ever need to be engaging and strategic on how they leverage assets, including content and knowledge to effectively maintain and gain customer business. While infatuation is currently a part of the social media landscape companies will be compelled to integrate with email, off line marketing efforts while being true to their brand. The luxury market may prove to be more demanding than most, but the rewards are significant.


Twitter Mania Still Growing. How do we measure???

Starting the week today I cannot help but notice the growing groundswell or mania and adoption of Twitter. Twitter is clearly the new darling on the media and online world. Being rapidly adopted by sports teams, personalities, traditional media, movie stars it is on its way to mainstream adoption.

A truly unique service the challenge has been how best to to integrate to help drive meaningful traffic that one can monetize, measure and use to drive profits and brand. Siewierski Consulting and others view email as one of the tools to be used in building the followers - (twitterese for subscribers) - and extending the relationship one has with customers and fans.

Just a couple a twitter feature articles I saw just this morning of interest -

A side phenomena of twitter mania is the rapid use of short urls. Today's New Times has an article on short urls and how quickly they are being adopted as well as the critical assistance they play in tracking links results from twitter.

DM News weekly issue has a front page article on how sports teams and fan are using and being attracted to Twitter.

Looking for help in integrating and using Twitter and social media for your company? Make sure to contact Siewierski Consulting at 303.554.0222. Visit us online at www.siewierski.com, our blog and at Twitter. Check our recently released social media integration and kick start promotion now available.

Siewierski Consulting Tweaks Blog Design

Yes, we recently updated and tweaked the design of our blog for Siewierski Consulting and client Mountain Sports Club. The new designs take into account the growing need to integrate social media and social network efforts and integrate them into design and navigation. The other goal has been to make the sites easier to use, making access to archived and recent articles quick and simple, as well as bring a new and cleaner brand image.

Twitter account, Facbook, My Space, blogs and Digg integration will become more consitent itn the branding and integration efforts with clients. The new Mountain Sports Club blog also has a new url representative of the base root url as well. The Mountain Sports Club twitter account is being used to anounce new posts of listings, deals and coupons as well as industry news and updates posted on the new blog.