Google +, New Facebook look and social media

We continue to add more and more social media features for clients as users continue to select many different channels to communicate and interact with brands. On the Google+ front this week we launched Google+ for Mountain Sports Club. This has been a real soft launch with a badge on the home page and we are seeing new traffic and referrals as a new source in our traffic analytics. Google is truly making this a component of search results going forward and we view this as a must do for clients.

On the Facebook front we just launched the new Skiers Peak Facebook page and one for Mountain Sports Club. We will continue to add new features as a available. facebook check in is coming and the ability to add mobile coupons. We are prepping clients for this as well as extending coupons on Google as well. Look for more examples.

 Other social media requests we are responding to from clients include building and activating Pinterest accounts, making sure these (new social media icons like Pinterest and Google +) are integrated into email messaging and site design. As we know more and more opportunities continue to arise and the challenge is implementing and integrating to be efficient.

Google+, is this really going to make it?

I sure hear lots of buzz regarding Google+ and just last week signed up and activated an account. Not seeing much activity here that would suggest it could supplant twitter, or Facebook. Chris Crum's article today - Facebook seems worried About Google+, Should it be?, raises the point it appears twitter may take more of a hit than Facebook and discusses some of the obstacles along the way.

Are you using Goggle+? What are you discovering?

Google+, Facebook & Twitter

Quite the buzz and lots of opinions with the announcement of Google+. Is this the Google effort that will make its true mark in social corners? Many have speculated it will take a chunk out of Facebook's shine and now some say it is twitter that may take the bigger shot. Check out comments from Chris Crum on this topic in. Do you think they can maim Twitter as discussed.

Me I just signed up for a test account and am very curious how well this will take off and work. Having used many of the google family of products it wold be nice to see it all come together in a clean and intuitive fashion.

Google to Rebrand Blogger and Picasa

The word is out that Goggle will be re branding both Picasa and Blogger in the next month or two. The relaunch and branding effort to unify Google services and products is tied to the launch of Google+ coming in the next month. These 2 services will be called Google Photos and Google Blogs according to sources. Fore more details see related story.

NY Times Announces Digital Subscriptions

With today's announcement that the NY Times will begin to introduce different versions of a digital subscription to have full access to all their online content, the discussion is surely to heat up as to whether this is a viable business model and will the consumer buy it. The Wall Street Journal has proven to be one of the few to effectively execute such a strategy. As old media continues to wrestle with the consumption change and corresponding carnage in their advertising another solution that is effective needs to emerge.  

What are your thoughts? Will you subscribe? I will test to see how well it works.