Spring Cleaning Data Collection, Append and Hygiene Tasks

Many businesses and clients we work with traditionally take this time of year to catch their breath and get ready for the all important 3rd and 4th quarters. Then again many of our clients are also in the winter sports business, which entails having a complete marketing plan in place through Q1 to ensure success and profitability.

The number one directive for our clients is to perform an annual customer data audit:

Identify all customer data collection points and fields your organization wishes to store and mine within your database. Once these different sources and lists have been identified, the next task is make sure a hygiene step is conducted for valid mail and email addresses, complete a merge purge and de-dupe. The next step would be to identify data fields to be appended and added to the master database.

Email append is rapidly becoming the one append service clients are performing one to two times a year. The value of the email address in a permission based environment has proven too valuable to ignore. The costs to acquire these customers drives the value proposition for performing an append.

For more information on assistance in organizing your customer data, performing hygiene, de-dupe and append services contact:

John Siewierski
Siewierski Consulting
303.829.1699
jsiewierski@msn.com
www.siewierski.com

3 Comments:

  1. What are the typical costs associated with an email append servcice?

  2. They start with a minimum of approximately $1800. Costs include a handling fee and net pricing based upon emails matched at approximately $150 per thousand.

    Typical match arets range between 15% - a high of 30%.

  3. Correction Costs are actually $250 net per thousand match. Sorry for any confusion. if you have 50,000 addresses of customers and prospects without an email address we can usually net 10,000 new emails for you to use in converting and establishing an e-dialogue wiht these customers/prospects. Costs would be $2,800 for the 10,000 net records.