Siewierski Inc, LTD Blog

Thursday, May 18, 2006 by http://mountainsportsclub.blogspot.com/

Recently their is continued focus on organic search engine optimization as cost per click campaigns continue to be more expensive. Companies are in the middle stages of redesign and preparing for the critical 3rd and 4 th quarters. Given the myriad of different approaches one of the most frequently asked questions is where does one focus ones efforts?

Start with Google, they continue to dominate market share and are growing in the marketplace. Their influnce cannot be denied. There market share grew another 5% to over 45% of all individuals making searches and the total number of actaul searches they served was up close to 50% from the previous Dec. Stats are from December 2005 to December 2004. Search much like email is a killer app and all business flow and marketing must take these two into account.

Use the FREE services available at Google from data feeds on Froogle to Free Catalog submissions and Free Site map submissions.

More Google to come. An upcomng discussion will cover how much Google do you want in your business vs your personal life. A recent Book that has been published that is a great introduction to Google is from Dave Taylor - The Complete Idiot's Guide to Growing Your Business with Google.

Random thoughts while making transition. The support from the community has been very positive thank you. Mountain Sports Club interest continues to grow. We expect over 50,000 registered users for the coming season. New distribution partners will be announced in the coming weeks. Initially we are offering lodging and activity services/business listings on a trade out basis. No cash outlay. We will prove the value offering first. Resort offers and other property committments are coming in as we speak.

Need help with your PR efforts. Exciting onlione solution to become available through Siewierski Consulting. Final details will be available by Memorial Day. Let me know your thoughts and fire the questions. Email me at jsiewierski@msn.com.

Have a great day,

John

Wednesday, May 03, 2006 by http://mountainsportsclub.blogspot.com/

Siewierski Consulting announces distribution and sales agreement with Mail I Want, offering the permission based email publishing solution through the newly formed agency.

Mail I Want.com is an outsource email marketing company specializing in permission based (opt-in) email direct marketing services. The Mail I want service provides an easy to use system for businesses and organizations to communicate with and market to their customers/members through personalized and targeted email messages.

The mission of Mail I Want.com is to offer an affordable web based system to help companies develop and maintain lifetime relationships with their customers using the power of email and one to one permission marketing.

Mail I Want is a proven winner. Now in the marketplace for over 4 years, there are currently several hundred clients that currently are users of Mail I Want sending out over 10,000,000 emails monthly

For more information on our services and to get started harnessing the power and value of email marketing contact:

John Siewierski
Siewierski Consulting
3360 Dover Drive
Boulder, CO 80305
303.829.1699
http://www.siewierski.com/
info@siewierski.com

Tuesday, May 02, 2006 by http://mountainsportsclub.blogspot.com/

Many businesses and clients we work with traditionally take this time of year to catch their breath and get ready for the all important 3rd and 4th quarters. Then again many of our clients are also in the winter sports business, which entails having a complete marketing plan in place through Q1 to ensure success and profitability.

The number one directive for our clients is to perform an annual customer data audit:

Identify all customer data collection points and fields your organization wishes to store and mine within your database. Once these different sources and lists have been identified, the next task is make sure a hygiene step is conducted for valid mail and email addresses, complete a merge purge and de-dupe. The next step would be to identify data fields to be appended and added to the master database.

Email append is rapidly becoming the one append service clients are performing one to two times a year. The value of the email address in a permission based environment has proven too valuable to ignore. The costs to acquire these customers drives the value proposition for performing an append.

For more information on assistance in organizing your customer data, performing hygiene, de-dupe and append services contact:

John Siewierski
Siewierski Consulting
303.829.1699
jsiewierski@msn.com
www.siewierski.com

Friday, April 28, 2006 by http://mountainsportsclub.blogspot.com/

Today I have announced I am leaving The Leisure Trends Group effective immediately. It has been an exciting 20 months, but it is time to move on. I will operate under Siewierski Consulting, providing a variety of E- strategy consulting, email marketing and data append services for clients throughout North America.

New projects will include:

• A permission based email service complete with additional services providing email appends and data appends.
• The launch of The Mountain Sports Club - a promotional membership and marketing service targeted at all mountain sports enthusiasts and related businesses. Look for the formal launch of the site to be in early July. A shell with more details will be available by the middle of the month.
• Working with the owners of Brave New Kids - a boutique children's clothing company offering organic clothing to launch their e-commerce initiative at www.BraveNewKids.com.
• More details on these and future projects and service offerings will be provided here and at www.Siewierski.com - this new Siewierski Consulting site will begin to come to life over the coming weeks.

These are just a couple of the projects that will spring to life through Siewierski Consulting. I would like to thank all of our friends and business associates for all the kind words and encouragement as we proceed onward to the next phase of lifes journey.

Please feel free to email me at jsiewierski@msn.com or call me at 303.829.1699 with any questions.

Tuesday, April 11, 2006 by http://mountainsportsclub.blogspot.com/

I just had the opportunity to attend the 32nd Annual Mountain Travel Symposium in Squaw Valley, CA and conduct a workshop on Multi Channel Marketing. Once again the event was a dynamic and exciting event combining a Trade Exchange and show format with a Symposium includers speakers and workshops for the attendees. Given the setting and new snow the week would not have been complete without some great skiing and riding. Squaw Valley had over 200 inches of snow in March alone.

The Mountain Travel Symposium was attended by over 1,000 of the movers and shakers in the mountain travel industry. Key note speakers included Robert Kreiger, author of Inner Skiing and consultant. His depiction of the " gaddas" was not to be missed. The second day Phillip Wolff founder of Phocus Wright captivated the audience with his history of online travel and a look into the rapidly approaching future.

Leisure Trends Group involvement in the Symposium and Trade Exchange included:

• Attending as an exhibitor, LTG provided a White Paper on 2006 Top Email Trends to attendees who came to our booth during the event. A copy is available for you on the Leisure Trends Group site at http://www.leisuretrends.com/local/consumer/reports.asp?report_id=2006%5FEmail%5FTrends as well as our recently released Data Base Management Best Practices.
• Providing research services for MTS 's on location satisfaction surveys and will entail the event follow up survey as well.
• Joy Spring COO/VP was on a panel representing the voice of the consumer. The topic was Central Reservations Direct and its Impact on Distribuiton Partners.
• Break out workshop run by yours truly John Siewierski - Choosing your channel in A Multi Channel Marketing world. Great attendance and unfortunately we ran out of time.

We will be posting the entire Power Point presentation for your convenience over the coming days. At that point we will start to request comments on any issues and begin to post topics and ongoing dialog to those in attendance and new prospective invites.