Siewierski Inc, LTD Blog

Thursday, June 15, 2006 by http://mountainsportsclub.blogspot.com/

The past few weeks have been spent building the basic web sites for www.siewierski.com , www.mountainsportsclub.com related blogs, a My Space page and preparing for the launch of Brave New Kids using the Yahoo store solution. Mixed with this has been working with Volutions e-commerce solution for www.sunandski.com. I find it amazing how far these tools have come to enable non programming people to build sites quickly, that work and convey the basic tasks needed for an online presence.

This change in the marketplace enables small and medium businesses who do not have an IT department to begin to take advantage of the web and e-business solutions to extend ther brand and commerce opportunity. They all are relatively easy to use. Granted I did need to buy Front Page for Dummies to help me on that side as well as several hours with the technical support team at Go Daddy. My grade for the Go Daddy support team is an A. They were patient and helpful. My basic understanding of fie stuctures and HTML helped get through this easier. Their starter package with up to 5 pages free and hosting for simply registering my url's with them was very easy to use. They have several options that are so cost effective and easy to use no business should be withtout a basic web presence.

I decided to go to Front Page for www.MountainSportsClub.com as there will significant content and the basic Go Daddy options do not work. The thought process was to get to know how to use Front Page and begin coding and optimizing my pages as well. Given this is a Microsoft product and free, only made the choice easier. Setting up in the shared hosting environment took half a day to work out kinks, but we are ready to roll. Look for registrations forms and database set-ups to appear in the coming weeks.

More to come on Volusion and Yahoo store Solutions. Bottom line it is sooo easy and cost effective if you are willing to invest the time. I rememeber how daunting it was 10 years ago to get effective sites built and working. We did not even know about site optiization either and how important this would be.

Please post your comments and experiences. What are other e-business, publishing tools out there that others are using and peased with?

Thursday, June 01, 2006 by http://mountainsportsclub.blogspot.com/

May 31, 2006

Boulder, CO - Siewierski Consulting announces distribution and sales agreement with TEKgroup International, Inc. promoting and offering the award-winning TEKmedia Online Newsroom and the full range of e-business solutions offered by TEKgroup International, Inc.

TEKgroup International, Inc. is an award-winning Internet software and services company that develops content management, interactive and E-business solutions for the public relations industry. TEKgroup International was officially formed on June 1, 1998 and has provided content management and E-commerce systems, along with specialized industry solutions, for Ford Motor Company, Delta Air Lines, Detroit Lions, the University of Michigan and others. The core management team of TEKgroup International has more than 30 years of combined interactive Internet application experience. Our core technical team has direct experience at IBM, Andersen Consulting, EDS, AOL Time Warner and Interpath.

The mission of Siewierski Consulting in partnership with TEKgroup International is to offer the best e-business solutions.

A sample of some of the current users of TEKmedia Online News Room include:

Ford Motor Company
Detroit Lions
Universal Studios
AOL
Audi Motors USA
Delta Air Lines
Jaguar
Best Buy
Carlson Hotels Worldwide
Radisson Hotels

“I am pleased and excited to announce this new partnership. It will serve our clients and industries well. I have personally worked with the team at TEKgroup International, Inc. on numerous projects since the early days of the Internet and e-commerce over the last 10 years.” – John Siewierski

“We welcome Siewierski Consulting into the growing TEKgroup family of resellers and sales agents for the TEKmedia Online Newsroom product and additional E-business solutions,” said Steve Momorella, partner and co-founder of TEKgroup. “We consistently receive requests for our software and services from companies within the Colorado area as well as the Outdoor and Tourism categories; therefore, a synergy with such an established and well-respected organization as Siewierski Consulting was an ideal alliance.”

For more information on our services contact:

John Siewierski
Siewierski Consulting
303.829.1699 phone
303.499.9553 fax
www.Siewierski.com
info@siewierski.com

Thursday, May 18, 2006 by http://mountainsportsclub.blogspot.com/

Recently their is continued focus on organic search engine optimization as cost per click campaigns continue to be more expensive. Companies are in the middle stages of redesign and preparing for the critical 3rd and 4 th quarters. Given the myriad of different approaches one of the most frequently asked questions is where does one focus ones efforts?

Start with Google, they continue to dominate market share and are growing in the marketplace. Their influnce cannot be denied. There market share grew another 5% to over 45% of all individuals making searches and the total number of actaul searches they served was up close to 50% from the previous Dec. Stats are from December 2005 to December 2004. Search much like email is a killer app and all business flow and marketing must take these two into account.

Use the FREE services available at Google from data feeds on Froogle to Free Catalog submissions and Free Site map submissions.

More Google to come. An upcomng discussion will cover how much Google do you want in your business vs your personal life. A recent Book that has been published that is a great introduction to Google is from Dave Taylor - The Complete Idiot's Guide to Growing Your Business with Google.

Random thoughts while making transition. The support from the community has been very positive thank you. Mountain Sports Club interest continues to grow. We expect over 50,000 registered users for the coming season. New distribution partners will be announced in the coming weeks. Initially we are offering lodging and activity services/business listings on a trade out basis. No cash outlay. We will prove the value offering first. Resort offers and other property committments are coming in as we speak.

Need help with your PR efforts. Exciting onlione solution to become available through Siewierski Consulting. Final details will be available by Memorial Day. Let me know your thoughts and fire the questions. Email me at jsiewierski@msn.com.

Have a great day,

John

Wednesday, May 03, 2006 by http://mountainsportsclub.blogspot.com/

Siewierski Consulting announces distribution and sales agreement with Mail I Want, offering the permission based email publishing solution through the newly formed agency.

Mail I Want.com is an outsource email marketing company specializing in permission based (opt-in) email direct marketing services. The Mail I want service provides an easy to use system for businesses and organizations to communicate with and market to their customers/members through personalized and targeted email messages.

The mission of Mail I Want.com is to offer an affordable web based system to help companies develop and maintain lifetime relationships with their customers using the power of email and one to one permission marketing.

Mail I Want is a proven winner. Now in the marketplace for over 4 years, there are currently several hundred clients that currently are users of Mail I Want sending out over 10,000,000 emails monthly

For more information on our services and to get started harnessing the power and value of email marketing contact:

John Siewierski
Siewierski Consulting
3360 Dover Drive
Boulder, CO 80305
303.829.1699
http://www.siewierski.com/
info@siewierski.com

Tuesday, May 02, 2006 by http://mountainsportsclub.blogspot.com/

Many businesses and clients we work with traditionally take this time of year to catch their breath and get ready for the all important 3rd and 4th quarters. Then again many of our clients are also in the winter sports business, which entails having a complete marketing plan in place through Q1 to ensure success and profitability.

The number one directive for our clients is to perform an annual customer data audit:

Identify all customer data collection points and fields your organization wishes to store and mine within your database. Once these different sources and lists have been identified, the next task is make sure a hygiene step is conducted for valid mail and email addresses, complete a merge purge and de-dupe. The next step would be to identify data fields to be appended and added to the master database.

Email append is rapidly becoming the one append service clients are performing one to two times a year. The value of the email address in a permission based environment has proven too valuable to ignore. The costs to acquire these customers drives the value proposition for performing an append.

For more information on assistance in organizing your customer data, performing hygiene, de-dupe and append services contact:

John Siewierski
Siewierski Consulting
303.829.1699
jsiewierski@msn.com
www.siewierski.com